Optimise Media India elevates Deputy Managing Director Shaan Raza as CEO, India
New Delhi: Optimise Media India, a leading performance marketing solutions provider has elevated Shaan Raza, Deputy Managing Director, to the ...
SonyLIV extends KBC PlayAlong across Hindi, Marathi and Telugu to reach diverse audience
Mumbai: This year, SonyLIV’s 2nd screen initiative – ‘PlayAlong’ on KBC makes a comeback in 3 languages (Hindi, Marathi, and ...
Esports In India: Rapidly Growing Industry and A New Career Domain
Esports in India are in their infancy. However, its growth prospects are promising. If trends are to be believed, esports ...
News Broadcasters expect BARC regime under Nakul Chopra to act swiftly in cleaning up the mess
Nakul Chopra has been named the CEO of the Television Audience measurement body, Broadcast Audience Research Council (BARC). A marketing ...
Madison Media promotes Saif Shaikh to COO, Madison Media Pinnacle
Mumbai: Madison Media has just announced that it has promoted Saif Shaikh Chief Operating Officer, Madison Media Pinnacle. The unit ...
Television will take the lion’s share of the ad spends for Thums Up’s #TaanePalatDe campaign: Arnab Roy, Coca-Cola India
Coca-Cola’s homegrown brand Thums Up has announced its association with the Paralympic Committee of India (PCI) for the Tokyo 2020 ...
D2C Sleep solutions brand, SleepyCat launches #OwnYourComfort Campaign
SleepyCat, India’s premium D2C sleep solutions brand has launched a new nationwide cross-platform digital campaign, #OwnYourComfort to create awareness about ...
Myntra partners with London-based digital fashion brand Urbanic
Bengaluru: Myntra has on-boarded Urbanic, a London-based digital fashion brand and the ultimate one-stop shop for edgy, chic yet economical ...
BIG FM and Gulf Oil join hands once again for Suraksha Bandhan: Season 3
New Delhi: The festival of Raksha Bandhan holds a special place in the hearts of all Indians. Commemorating the occasion ...
Zee TV stirs a social media storm with its viral campaigns for the launch of Meet and Rishton Ka Manjha
Mumbai: Zee TV’s marketing campaigns, over the years, with the joint synergies of social media and public relations, have seen a ...
