IAA and Snapchat India present ‘THE VIBE’: Immersive AR- led experience for next-gen creatives
Mumbai: The International Advertising Association (IAA) India Chapter, in collaboration with Snapchat India, is set to host ‘THE VIBE’, an ...
Adani Group partners with Indian Pickleball League to propel inaugural season nationwide
New Delhi: In a major boost to one of the world’s fastest-growing sports, the Indian Pickleball League (IPBL) has announced ...
Rubina Dilaik & Abhinav Shukla crowned Sarvagun Sampann Jodi as COLORS’ show concludes
Mumbai: COLORS’ hit reality show Dhamaal With Pati Patni Aur Panga wrapped its debut season with a grand, wedding-style finale, ...
Havas–WPP Talks Signal a New Phase of Consolidation in Global Advertising
Media reports indicate that Havas has entered preliminary discussions involving WPP, signalling what could become one of the most consequential ...
Publicis Media launches Spark Foundry India, appoints Niti Kumar as CEO
Mumbai: Publicis Media India, part of Publicis Groupe, has announced the launch of Spark Foundry India, a full-funnel media agency ...
What Brands Need to Build to Stay Competitive in a Low-Attention Market
We live in an age where attention is the most expensive currency. Scroll speeds are faster, brand loyalties are fleeting, ...
People now buy the story behind a product—experiences and narratives matter as much as taste: Vidur Kataria, MasterChow
MasterChow is a fast-growing Indian brand offering ready-to-cook Chinese and Asian food. Launched in 2020 by Vidur Kataria in New ...
Sudeep Kumar elevated as Vice President – Media Solutions at The Mathrubhumi Printing and Publishing
Mumbai: The Mathrubhumi Printing and Publishing Co. Ltd. has appointed Sudeep Kumar as Vice President – Media Solutions. In his ...
Sun TV Network logs 30% Q2 revenue jump, cricket assets drive growth
Chennai: Sun TV Network reported a robust rise in revenues for the September quarter of FY26, powered largely by its ...
MYK LATICRETE wraps up timely election-themed ad as Bihar poll cycle concludes
Mumbai: As Bihar’s election results were declared, MYK LATICRETE concluded a timely election-themed TV commercial (TVC) that tapped into the ...
