Mumbai: Publicis Media India, part of Publicis Groupe, has announced the launch of Spark Foundry India, a full-funnel media agency designed to deliver AI- and data-powered brand building, performance, and commerce solutions. The move marks a significant expansion of the network’s media portfolio as it continues to cement its position among India’s top two media players.
With Publicis Media India registering strong, sustained growth driven by its differentiated data, technology, and AI-led capabilities, Spark Foundry India enters the market with a future-ready model engineered to drive measurable growth across the marketing funnel — from discovery and consideration to conversion and loyalty.
Niti Kumar, formerly Chief Growth Officer, Publicis Media India, has been appointed Chief Executive Officer of Spark Foundry India. Known for her strategic leadership and deep client partnerships, she will spearhead the agency’s growth and positioning as a high-performance media brand.
In line with the network’s strengthened operating structure, Ravi Bhaya moves into the role of Chief Growth Officer, Publicis Media India. Jai Lala and Rathi Gangappa will continue to lead Zenith and Starcom respectively, with expanded mandates under Publicis Connected Media. Jai will sponsor Connected CRM, while Rathi will sponsor Connected Influence, further enhancing Publicis Media’s integrated, data-driven offerings.
All four leaders will report to Lalatendu Das, CEO, Publicis Media South Asia.
Commenting on the launch, Lalatendu Das said, “I am delighted to welcome Niti Kumar as CEO of Spark Foundry India and Ravi Bhaya as Chief Growth Officer, Publicis Media India. Both leaders bring an exceptional track record of driving integrated media strategies, accelerating business growth, and building high-performing, future-ready teams. At the same time, I congratulate Jai Lala and Rathi Gangappa on their new, enhanced mandates. Their combined expertise will be instrumental in strengthening our strategic vision, deepening client partnerships, and unlocking new opportunities for innovation and growth in India’s ever-evolving media ecosystem.”
Adding to this, Anupriya Acharya, CEO, Publicis Groupe South Asia, stated, “Publicis Media has been a consistent growth engine for Publicis Groupe India, delivering strong double-digit growth over the past 10 years. Beyond its impressive performance, India has emerged as a strategic hub for innovation, talent, and transformative media solutions. I applaud Lalatendu and the entire media leadership team for their vision and for driving growth, innovation, and measurable impact for our clients.”
