The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru. ...
Hyper-local engagement is definitely important for us, especially in building a strong and loyal community: Ajay Shetty, Nova House
While premium hospitality and dining experiences have traditionally been concentrated in areas like South Mumbai, Bandra, or Lower Parel, a ...
How Experiential Design is Replacing Traditional Advertising as the Primary Driver For Buyer Engagement
For decades, real estate marketing operated with a fairly straightforward playbook. The narrative was built around location advantages, amenities, price ...
Brands that stop shaping narratives leave space for others to define: Roshan Mohan, PCG
Pepper Communications Group (PCG) is an integrated communications firm built on over a decade of expertise across Public Relations, Social ...
Sachin Pilgaonkar backs ‘Kissa Shuru Talkies’ mission to bring new releases to rural India
Mumbai: Aiming to bridge the entertainment gap in rural India, Kissa Shuru Talkies (KST) has launched a new home cinema ...
Akkio appoints Christian Juhl to Board of Directors
Mumbai: Akkio, an AI infrastructure company powering agentic workflows across media organizations, has announced the appointment of Christian Juhl, former ...
The Womb wins Wonder Cement’s Creative Mandate, debuts IPL campaign featuring Ranbir Kapoor
Mumbai: Independent creative agency The Womb has been appointed as the brand strategy and creative agency on record for Wonder ...
redBus launches ‘The Red Mango Hunt’ campaign blending summer travel with mango season
Bengaluru: redBus, an online bus ticketing platform, has launched ‘The Red Mango Hunt’, a social-first digital campaign that combines India’s ...
NDTV Marathi Manch 2026: Women Take Centre Stage in Maharashtra’s Growth Story
Mumbai: NDTV Marathi announces the return of its marquee annual thought leadership conclave, NDTV Marathi Manch 2026, to be held ...
adidas Originals unveils Low-Profile Sneakers collection with Suhana Khan-led campaign
Mumbai: adidas Originals has launched its new collection of Low-Profile Sneakers, accompanied by a fashion-forward campaign featuring brand ambassador Suhana ...
