IBF welcomes revisions in DTH guidelines but urges Govt to remove cross-media ownership restrictions in DTH

Mumbai: With the year 2020 finally coming to an end (atleast on the calendar), BookMyShow, India’s leading entertainment destination takes ...

EORTV launches cricket based web series ‘Game of the sexes’

Mumbai: EORTV, the Premier Video on Demand, Over The Top (OTT) media service platform with a differentiated philosophy to focus ...

Gauging the ROI of an Influencer Engagement Activity and its significance

It would not be laying it on thick to say that 2020 was the year of influencer marketing. With multiple ...

Arrest of Ex Bosses of BARC India raises grave concern on fidelity of data released in the past

Mumbai: Mumbai Police on Thursday arrested Partho Dasgupta, the former CEO of TV ratings agency BARC, in connection with the ...

EID Parry Rolls out new TVC Campaign #InsideOutside for Parry’s White Label Sugar

Chennai: Building on the importance of trust and hygiene as key elements in everyday life, EID Parry, India’s leading sugar ...

Balaji Telefilms to collaborate with DING Infinity to create a unique, all-encompassing creative content ecosystem

Balaji Telefilms Limited, India’s leading media and content powerhouse, today, announced a strategic collaboration with DING Infinity, a creative studio ...

Practically launches its first brand campaign ‘Bring Learning Alive’

New Delhi: Practically, a new e-learning app, designed to make learning experiential and increase retention among students of class 6 ...

Burger King India launches new campaign #GrilledBy2020 conceptualised by FoxyMoron