Friday, December 8, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

Practically launches its first brand campaign ‘Bring Learning Alive’

by MN4U Bureau
December 24, 2020
in Campaigns, Featured
Reading Time: 2 mins read
A A
Practically launches its first brand campaign ‘Bring Learning Alive’
Share Share ShareShare

New Delhi: Practically, a new e-learning app, designed to make learning experiential and increase retention among students of class 6 to 12, has kickstarted its first-ever brand campaign around the theme – ‘Bring Learning Alive’. The USP of the product is intelligent, interactive and immersive learning experience driven by 3D videos, simulations and Augmented Reality and hence the campaign proposition is ‘Bring Learning Alive’.

The rationale for the above proposition is guided by the main features of the app – Life-like video content, Hands-on Learning, Experiential Learning, Access to Subject Experts, Live Classes & Meet Proton – the official brand mascot,all of which add to the enhanced and engaging experience for the user. Coding++, a new feature which promises to be the A-Z of coding is due to be launched soon.

This makes Practically a comprehensive e-learning choice for every student, besides giving parents a one-stop solution to address their child’s academic needs. The brand campaign includes 2 weeks of associate sponsorship on Big Boss Telegu 2020, print, digital marketing and social media amplification. The TV association and print ads will run in the month of December while the digital and social leg of the campaign will extend well over the next month, giving the campaign scale.

While the main focus is on Andhra Pradesh and Telangana given that these are the current priority markets for the brand, the digital campaign will run in the top 15 cities in the country with a greater emphasis on Mumbai, Delhi, Bangalore and Chennai. Through this initiative the brand aims to strengthen its connect with audiences in the run up to the pan-India launch of the brand in the coming months.

Talking about the campaign, Mahadev Srivatsa, VP – Marketing & Brand Strategy, Practically said, “Launching our first ever brand campaign was an absolute delight. The objective of the campaign was to create awareness about the brand and showcase exactly how Practically brings learning alive for students through its immersive features. The 30 sec TVCs highlight all the main features of the brand, woven around the brand proposition of ‘Bring Learning Alive Practically’. The jingle format serves as a perfect clutter breaker to land this message in a fun and engaging manner. Both TVCs have been well received and are already close to crossing a million views combined on YouTube since the campaign’s launch on 5th December. This is a positive start to many more and bigger things to come and the feedback is extremely encouraging.” 

The ‘Bring Learning Alive’ campaign, was conceptualised by the brand team in partnership with Something Completely Different, a video production house based out of Hyderabad and Bangalore.

Watch the latest brand commercial here:

Producers: Manoj & Nikhilesh

Concept & Directed by: Surya Srikanth

Music: Sahitya Sagar

Tags: Bring Learning AliveMahadev Srivatsa PracticallyPracticallySomething Completely Different

RECENT POSTS

Young India spends 96 min per day on OTT platforms, 60 min on TV: December CSI Survey
Analysis

Young India spends 96 min per day on OTT platforms, 60 min on TV: December CSI Survey

December 8, 2023
0

Consumer data intelligence company Axis My India revealed the latest insights into shifting media consumption habits in India. The survey...

Read more
Creative Inc’s Delhi office wins strategy, social and digital mandate kids’ brand Puddles
Featured

Creative Inc’s Delhi office wins strategy, social and digital mandate kids’ brand Puddles

December 8, 2023
0

Creative Inc has won the social and performance marketing mandate for Puddles Skincare, an organic skincare brand for children, positioned...

Read more
KFC opens 1000th restaurant in India, pledges to support 1000 underprivileged families with food rations
Featured

KFC opens 1000th restaurant in India, pledges to support 1000 underprivileged families with food rations

December 8, 2023
0

KFC has launched its 1000th restaurant in India, marking a significant milestone since it set up in India in 1995. The brand...

Read more
KlugKlug eyes expansion to Southeast Asia, Middle East; seeks strong growth
Featured

KlugKlug eyes expansion to Southeast Asia, Middle East; seeks strong growth

December 8, 2023
0

SaaS platform for influencer marketing KlugKlug is looking to broaden its operational footprint and attain strong growth by 2025-end. With...

Read more
HDFC Bank’s PayZapp plays on siloed stars, says ‘Pay Your Way’
Campaigns

HDFC Bank’s PayZapp plays on siloed stars, says ‘Pay Your Way’

December 7, 2023
0

HDFC Bank has launched a campaign for its revamped PayZapp app featuring actors Tiger Shroff, Prabhu Deva and Kapil Sharma....

Read more
45th IAA World Congress to be held in Penang between March 6-8, 2024
Advertising

45th IAA World Congress to be held in Penang between March 6-8, 2024

December 7, 2023
0

The International Advertising Association (IAA) has announced the dates for its eagerly awaited World Congress. The IAA World Congress brings...

Read more

LATEST NEWS

Creative Inc’s Delhi office wins strategy, social and digital mandate kids’ brand Puddles

Creative Inc’s Delhi office wins strategy, social and digital mandate kids’ brand Puddles

December 8, 2023
KFC opens 1000th restaurant in India, pledges to support 1000 underprivileged families with food rations

KFC opens 1000th restaurant in India, pledges to support 1000 underprivileged families with food rations

December 8, 2023

ANALYSIS

Young India spends 96 min per day on OTT platforms, 60 min on TV: December CSI Survey
Analysis

Young India spends 96 min per day on OTT platforms, 60 min on TV: December CSI Survey

December 8, 2023
0

Consumer data intelligence company Axis My India revealed the latest insights into shifting media consumption habits in India. The survey...

PEOPLE

Charanpreet Arora resigns
Exclusive

Chanpreet Arora resigns as Senior VP and Business Head at Viacom18 Digital Ventures

December 8, 2023
0

Chanpreet Arora has resigned from her role as Senior VP and Business Head at Viacom18 Digital Ventures (AVOD). She headed...

Karan Taurani tops media and entertainment analysts ranking for third consecutive year

Karan Taurani tops media and entertainment analysts ranking for third consecutive year

December 7, 2023

MARKETING

KFC opens 1000th restaurant in India, pledges to support 1000 underprivileged families with food rations
Featured

KFC opens 1000th restaurant in India, pledges to support 1000 underprivileged families with food rations

December 8, 2023
0

KFC has launched its 1000th restaurant in India, marking a significant milestone since it set up in India in 1995. The brand...

Subscribe to Newsletters

ADVERTISING

DDB Mudra Group’s Aditya Kanthy to chair creativity and marketing effectiveness at Spikes Asia
Advertising

DDB Mudra Group’s Aditya Kanthy to chair creativity and marketing effectiveness at Spikes Asia

December 7, 2023
0

Creativity and marketing effectiveness award Spikes Asia has revealed its 2024 jury line-up with the creative effectiveness and creative strategy...

61 pc marketers expect business to improve in 2024, investment in brand marketing seen at record high: Report

61 pc marketers expect business to improve in 2024, investment in brand marketing seen at record high: Report

December 6, 2023
Chalkboard Entertainment partners with Sandeep Bhargava to strengthen business

Chalkboard Entertainment partners with Sandeep Bhargava to strengthen business

December 6, 2023

PRINT

Anant Nath of Delhi Press elected AIM President
Featured

Anant Nath of Delhi Press elected AIM President

November 17, 2023
0

The Association of Indian Magazines (AIM) has announced office bearers elected at its AGM held on November 17, 2023. Anant...

The Hindu Businessline Changemaker Awards 2023: RBI is 'Changemaker of the Year'

The Hindu Businessline Changemaker Awards 2023: RBI is ‘Changemaker of the Year’

November 7, 2023
WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

November 6, 2023

THINK THROUGH

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem
Exclusive

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem

October 30, 2023
0

The Indian media and broadcast world was sailing through its worst period during the aftermath of the pandemic. Adding to...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Young India spends 96 min per day on OTT platforms, 60 min on TV: December CSI Survey

Young India spends 96 min per day on OTT platforms, 60 min on TV: December CSI Survey

December 8, 2023
Creative Inc’s Delhi office wins strategy, social and digital mandate kids’ brand Puddles

Creative Inc’s Delhi office wins strategy, social and digital mandate kids’ brand Puddles

December 8, 2023
KFC opens 1000th restaurant in India, pledges to support 1000 underprivileged families with food rations

KFC opens 1000th restaurant in India, pledges to support 1000 underprivileged families with food rations

December 8, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.