Understanding the new consumer and how brands can engage with them better
The Pandemic has been a disruptor for businesses across sectors and has had drastic impact on lifestyle of both urban ...
The Pandemic has been a disruptor for businesses across sectors and has had drastic impact on lifestyle of both urban ...
New Delhi: The new wave of the Isobar-Ipsos #MeetTheZ Survey shows tectonic shifts in the priorities of Gen Z, during ...
Mumbai: Snapdeal, India’s leading value-focused ecommerce platform, has seen 30% of its users prefer the vernacular language interface that it ...
Words like periods, menstruation, pads, and vaginal hygiene are not spoken in hushed voices anymore. We have come a long ...
Mumbai: With 2020 being a window for many firsts, &pictures takes a refreshing step in setting a benchmark in the ...
Mumbai: Madison Media is elated to announce that McDonald’s has once again entrusted the agency to handle its digital responsibilities. ...
Ashish Bhasin, President of Advertising Agencies Association of India( AAAI) today handed over charge of AAAI to Anupriya Acharya, Publicis ...
Ever since the Tik-Tok ban in India, the home-grown Indian short video apps have been working 24/7 trying to take ...
The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria, ...
WPP & Kantar launched the seventh edition of the BrandZ, Top 75 Most Valuable Indian Brands 2020 report, it focused ...

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