DDB Mudra Group wins IMC mandate for IndoSpace on the basis of ‘Emotional Advantage’ thinking

Mumbai: Yesterday BARC released a statement saying they would be pausing Audience Estimates for the next 8-12 weeks. What made ...

Fail fast. Learn faster. Life Lessons and more from the Super VPs of Gozoop in Straight Talk

In this Part Two of the Straight Talk with the Super Vice-Presidents of Gozoop, we dive deep into the unknown ...

Brand communication needs to be authentic and mindful – this is what the audience would really appreciate given that it hasn’t been easy for anyone: Siddharth Devnani, SoCheers

What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human ...

Facebook tops the list of new Advertisers: TAM AdEx-Television Advertising Report VIII

Count of Advertisers and Brands using sports personality for celebrity endorsement grew by 19% & 23% respectively in IPL 13 over IPL 12: TAM Sports-13 Advertising Report

The TAM Sports-IPL 13 Advertising Report based on IPL 12 and IPL 13. The report will be for the 16 ...

News Broadcasters doing Public Service, need the help of entire Advertising Fraternity: NBF

News Broadcasters Federation objects to BARC’s decision to cease ratings of News Channels

Mumbai: The News Broadcasters Federation (NBF), India’s largest industry association TV news channels representing interests of news broadcasters from across ...

Pee Safe and Raho Safe appoint Bhutanese actor and influencer Tandin Bidha as their regional brand ambassador

New Delhi: Pee Safe, India’s leading hygiene and wellness brand, and its sister concern Raho Safe, have signed on famed ...

The Indian Society of Advertisers appoints Sushil Matey as CEO

Mumbai: The Indian Society of Advertisers (ISA), which is the only national body as the strong voice of advertisers over ...

Times Network’s English Entertainment Cluster unveils exciting programming line-up for the festive season