• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, April 15, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Was BARC’s move warranted?

by Kalpana Ravi
October 16, 2020
in Exclusive, Featured
2 min read
BARC week 11: Lizol became the top brand with 30454 of weekly insertion.
Share Share ShareShare

Mumbai: Yesterday BARC released a statement saying they would be pausing Audience Estimates for the next 8-12 weeks. What made them do this because as far as we understand the BARC Meter does not differentiate between genres or was BARC pressurized by the GEC Broadcasters to do this? The news genre saw a huge spike in News Viewership and continues to do so, was GEC facing the heat when it came to advertising revenues?

Arnab Goswami

We spoke to Arnab Goswami on this issue, he says,’ this move by BARC is unilateral and he also questioned as to why BARC did not consult NBF which has 70 members on board and they never bothered to discuss this issue with us, also what I find suspicious is that within a few seconds of the BARC Press Release all the NBA members in a choreographed manner commented on it and congratulated BARC on this move.’

On the question of this sudden move as to whether BARC was under pressure from certain quarters to take this step, Goswami, said,’ I still cannot figure this out as to how could have BARC taken this decision, secondly if BARC was sincere about this move they should have stopped it across the board instead of just targeting the News Channels. The meter does not differentiate between GEC, Sports and News and it is totally unfair as there is no proven charges against us.  Thirdly there is a channel which was found guilty and fined 5 lacs for tampering by Justice Mukul Mudgal. He also says, that are some GEC’s feeling the pinch as News Channels are eating into their revenues and is BARC working on the behest of theses GEC players?

Goswami says, ‘if you have to suspend ratings then do it across all channels and legally they cannot target just one group as it is patently illegal and a one sided move. The IBF representative on the BARC board represents the channel which BARC has found guilty of TRP manipulation. That member should be removed from the BARC board and IBF must pull back that person as their representative. It is a massive issue of illegality and conflict of interest.’

On the question of revenues, Arnab said, ‘we are the leaders by far in the news genre and our viewership both in English and Hindi is very high.’

One moot question here is do only News Channels tamper meters for TRP’s, don’t GEC do it? Also how a person from the channel which was fined by BARC now part of the BARC board?

Tags: Arnab GoswamiBARCBARC MeterGEC BroadcastersJustice Mukul Mudgal

Related Posts

Idemitsu revamps its brand Identity with new Logo
Brand Stories

Idemitsu revamps its brand Identity with new Logo

by Editorial
April 15, 2021
0

New Delhi: Idemitsu, one of the leading manufacturers and suppliers of high-performance lubricants In the Indian Automotive & Industrial segment,...

Read more
KamdhenuLimited Signs Preity G Zinta as Brand Ambassador for its Decorative Paints Business
Featured

Kamdhenu Limited Signs Preity G Zinta as Brand Ambassador for its Decorative Paints Business

by Editorial
April 15, 2021
0

Mumbai: Kamdhenu Limited, a leading player in branded TMT bars and in the decorative paints segment, has signed ace Bollywood...

Read more
Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

April 12, 2021
Ad Volumes of Education sector on Television grew by 23% during Jan-Mar’21* compared to same period in previous year

Ad Volumes of Education sector on Television grew by 23% during Jan-Mar’21* compared to same period in previous year

April 10, 2021
Zoho’s Sridhar Vembu, Amazon Prime’s Gaurav Gandhi honoured as GameChangers of 2020

Zoho’s Sridhar Vembu, Amazon Prime’s Gaurav Gandhi honoured as GameChangers of 2020

April 10, 2021
TAM- Medianews4u South Side Story Decoded Report: 1800+ advertisers registered positive growth in advertising during the unlockdown period

TAM- Medianews4u South Side Story Decoded Report: 1800+ advertisers registered positive growth in advertising during the unlockdown period

April 10, 2021
LV Krishnan, CEO, TAM Media Research

Digital spend has increased from 13% to 21% in the South Indian Market, LV Krishnan, CEO, TAM Media Research

April 9, 2021
The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta - Sony Pictures Networks India

The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta, Sony Pictures Networks India

April 9, 2021

Subscribe to Newsletters

Trending

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April
Featured

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

by Editorial
April 12, 2021
0

Chennai: Star Vijay is all set to air the Grand Finale of  its popular nonfiction show 'Cook with Comali Season...

Asianet unveils special content line up for Vishu 2021

Asianet unveils special content line up for Vishu 2021

April 12, 2021
K. Madhavan named President, The Walt Disney Company India and Star India

K. Madhavan named President, The Walt Disney Company India and Star India

April 14, 2021
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Zee Cinema to premiere ‘Rishtey: A Grand Celebration’ on 21st March

Zee Cinema to premiere ‘Rishtey: A Grand Celebration’ on 21st March

March 20, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.