Global survey of senior strategists reveals the challenges and opportunities brought on by the COVID-19 crisis
International: 26% of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them down the line. This ...
Optimise Media launches Video Commerce for Publishers, Powered by Flickstree
Mumbai: Performance marketing is one of the highest-earning methods for websites and app owners for more than a decade. A ...
Regional language channels held 57% ad volumes share in overall television advertising: TAM AdEx Report
The TAM AdEx-Television Advertising Report-IV for period Jan-Jun’20*, the main focus of the fourth report in the series of Television ...
South GECs WK 28: Asianet leads the Malayalam category
Week 28 of BARC Ratings saw the Top 5 channels in Malyalamgenre witness changes in the positions. According to BARC ...
CNBC-TV18 introduces all new Clutter Breakers, simplifies market trends in a slew of fresh programming
Mumbai: The unforeseen situation of COVID19 has now rendered investors to look for a guide that helps them recover from ...
Games24x7 unveils new positioning for RummyCircle with ‘Apna Game Dikhao’ campaign
New Delhi: Games24x7, one of India's leading online gaming companies, unveiled a new positioning — 'Apna Game Dikhao' for its ...
ABP Network Partners with RHA India to serve 30 Million Meals
Mumbai: Intent on combatting the ongoing hunger crisis, ABP Network has partnered with Robin Hood Army (RHA) – a volunteer-based, ...
Gozoop wins PR and Digital mandate for Plix
Mumbai: Gozoop, One of India’s leading digital-first integrated marketing companies has won the Public Relations and influencer outreach mandate for ...
DDB Mudra South bags creative mandate for Gem Paints
Mumbai: Gem Paints, one of Southern India’s leading manufacturer of paints and coatings has awarded its creative duties to DDB ...
Sangeeta Mukherjee Joins YAAP as associate Vice President- Business Development
Mumbai: Rainmaker Ventures-backed digital content company, YAAP, has appointed Sangeeta Mukherjee as their AVP-Business Development. Sangeeta will be based out ...
