Mumbai: Rainmaker Ventures-backed digital content company, YAAP, has appointed Sangeeta Mukherjee as their AVP-Business Development. Sangeeta will be based out of the Gurugram office and oversee business development for YAAP’s Influencer marketing vertical across India. Sangeeta will report directly to, Irfan Khan, Partner at YAAP.
Sangeeta has been a part of the industry from the last 12 years and has led teams across companies including CA Media, Times of India Group, Future Group and TV Today Network.
Commenting on her new role, she said, “YAAP has emerged as a new-age content organization with deep expertise in Digital Content, Design and Influencer Marketing in a short span of time. The team has an enviable mix of energy & talent and I am very excited to be a part of it.”
Irfan Khan, Partner, YAAP added “Influencer Marketing and content is going to play a pivotal role in the Post COVID-19 world. Sangeeta will be responsible for leading new business opportunities for YAAP in India to help us deliver innovative influencer and content-led digital solutions. Her strong winning attitude and personality are assets that will complement and enhance YAAP’s ability to meet the needs of our clients as we continue to provide quality, innovative solutions. I wish Sangeeta all the very best and I’m sure she will be a great asset to YAAP.”