Sippy films re-positions as a character IP-led studio with institutional backing
Mumbai: Sippy Films, the iconic studio behind some of Indian cinema’s most enduring classics, including Sholay, is entering a new ...
Brandsutra 2.0 highlights real-world brand strategy for South Asia’s growing markets
Mumbai: Brandsutra 2.0, a new book on marketing and brand building, brings a practitioner-led perspective from emerging South Asian markets, ...
Noida Film City to launch global-scale content creators’ incubation and lab ecosystem
Mumbai: Noida Film City is set to become home to the world’s largest integrated Content Creators’ Incubation and Lab Ecosystem, ...
7UP® unveils snow-fresh summer campaign reinforcing ‘Super Duper Refresher’ positioning
Mumbai: From the House of PepsiCo India, 7UP® has launched a bold new campaign that marks a decisive evolution of ...
ONE Advertising named Creative Partner for National PNG Drive 2.0 Campaign
Ahmedabad: ONE Advertising and Communication Services Limited, an integrated communications agency, has been appointed the creative partner for PNG Drive ...
Bata India onboards Sanjana Sanghi for ‘Make Your Way’ campaign featuring Victoria Ballerina
Gurugram: Bata India has unveiled a refreshed chapter of its flagship ‘Make Your Way’ campaign, bringing actor Sanjana Sanghi on ...
Saujanya Shrivastava joins Paytm as CEO – New Initiatives
Mumbai: Saujanya Shrivastava has joined Paytm as CEO - New Initiatives. Saujanya joins Paytm from MakeMyTrip–Goibibo, where he most recently ...
NDTV Establishes Clear Digital Leadership with Strong January Viewership
Mumbai: NDTV recorded a strong digital performance on YouTube in January 2026, reinforcing the network’s leadership and growing influence in ...
Colors Gujarati premieres Gangasati–Paanbai and Manmelo from February 2
Mumbai: Colors Gujarati, the only channel dedicated exclusively to Gujarati entertainment, is set to strengthen its programming slate with the ...
Hungama OTT’s Hasratein returns with stories of courage, desire and selfhood
Mumbai: Hungama OTT, one of India’s leading digital entertainment platforms, has announced the launch of Hasratein Season 3, the latest ...
