Social is effective in linking brand and performance marketing: WARC Social Strategy Report
International: Social's role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing ...
Zee TV awards social media mandate to TheSmallBigIdea
Mumbai: Full Services Digital Marketing Agency, TheSmallBigIdea has won the social media mandate for India’s leading Hindi General Entertainment Channel, ...
Zafar Imam appointed as the new CEO of FinShell, to head OPPO Kash & realme PaySa
Mumbai: Zafar Imam has been appointed as the new Chief Executive Officer of FinShell, a leading financial services brand that introduced ...
Oscar®-winning short films to premiere in India on ShortsTV
Mumbai: The Oscar® are considered far more prestigious than any other award in the industry. It is only the crème ...
The Script Room adapts to the new normal with a series of short films, titled QSQT (Quarantine Stories of Quarantine Times)
Mumbai: The Script Room, a creative agency specializing in audiovisual medium has attempted to acclimatize to the new world order ...
Enormous Brands bags the creative mandate for Bharti Axa – Pradhan Mantri Fasal Bima Yojana (PMFBY)
Mumbai: Enormous Brands, one of India's leading independent creative agency has bagged the creative duties for Bharti Axa’s Pradhan Mantri Fasal ...
Hindustan Zinc appoints Arun Misra as CEO
Mumbai: Hindustan Zinc, one of the world’s largest and India's only integrated producers of Zinc-Lead and Silver today announced the ...
The tone of content brands produce has to be even more relatable and empathy-driven than ever before: Siddharth Vanvani, Digidarts
It has been 100+ days since India went under lockdown. The country is slowly opening up now. The recent outbreak ...
Campaign by new entrant Whatsapp is the Most Aired & Most Liked: Chrome Optimal+ WK 27
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week ...
We promise honesty and goodness in not just our products but in everything we do: Ghazal Alagh, Mamaearth
Mamaearth’s latest campaign brings forth this idea of ‘Goodness is a Choice’ to its consumers. The key message of the ...
