Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 27 against week 26. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
This week we see new entrant Whatsapp leading the category followed by advertisement by the Ministry of Health &Family Welfare that led the category last week, while there hasn’t been any change in the last 3 spots and they are still led by Clinic Plus Shampoo, Ponds White Beauty & Sunsilk Black Shine.
Most Watched:
This week we see a lot of changes in this category, with Vicks 3 in 1 moving up and leading the category followed by new entrants LUX Toilet Soaps & Vicks Vapourub on the 2nd and 3rd spot, while we see previous week’s leader Tide Plus Extra Powder securing the 4th spot this week and for the 5th spot, we have previous week’s player Head & Shoulders.
Most Liked:
This week for the Most Liked category we have all new 5 new entrants; they are Whatsapp, Dove Conditioner, Brooke Bond, Bru Instant, Liril Lime Fresh, and Lifebuoy Hand Sanitizer.
