Sony SAB unveils mythological epic ‘Hastinapur Ke Veer’ exploring the origins of Mahabharata legends
Mumbai: Sony SAB has announced the launch of its upcoming mythological series, Hastinapur Ke Veer, a grand retelling of the ...
BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT
Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to ...
97.3% of ads scrutinised for potential violations were on digital media: ASCI
Mumbai: The Advertising Standards Council of India (ASCI) has released its Annual Complaints Report 2025-26, highlighting a sharp rise in ...
Brand content is getting better written — and less effective
There is something quietly alarming happening in the world of brand communication. Open any major company's blog, social feed, or ...
Brand Visibility vs Brand Reputation: Why Chasing One Without the Other Is a Losing Game
For Indian businesses, brand building is seen as a visibility tool. Running ads, getting covered in media, keeping social media ...
Digital continues to be central to our media mix, but we’re also exploring new directions: Ranjani Krishnaswamy, Titan
The generation that grew up being told to “find themselves” has arrived at a different conclusion: it would rather be ...
TVH appoints Giuliano Parodi as CEO
Mumbai: TVH, the Belgium-based global leader in parts for off-road industrial vehicles, has appointed Giuliano Parodi as its new Chief ...
IPL may shift out of summer window as BCCI explores new scheduling options
Mumbai: The Board of Control for Cricket in India (BCCI) is evaluating the possibility of moving the Indian Premier League ...
Online Gaming firms face huge tax blow as supreme court upholds 28% GST levy
The Supreme Court on Wednesday delivered a landmark verdict with far-reaching implications for India’s online gaming industry, upholding the levy ...
OpenAI appoints Colin Fleming as Chief Marketing Officer, Business
Mumbai: OpenAI has appointed Colin Fleming as Chief Marketing Officer, Business, as the artificial intelligence company sharpens its enterprise growth ...
