iProspect India wins SBI’s digital mandate
Mumbai: iProspect India, the digital marketing agency from the house of Dentsu Aegis Network (DAN), has won the digital mandate ...
India’s habits are changing, Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer
Mumbai: We have been served a lot of Covid data reports right from the letter ‘C’ landing in India. Initially a ...
Weekly consumption online video streaming on mobile in APAC reach 58BN minutes: MPA
COVID-19-related stay-at-home measures this month has resulted in weekly consumption of online video surge by 60 percent in Indonesia, Malaysia, the ...
Mohit Ahuja joins Mirum India, to head Brand Strategy & Client Services
Mirum has brought onboard Mohit Ahuja as the Director of Brand Strategy & Client Services. This position sees Mohit with ...
WFA launches new guide on diversity and inclusion in marketing
The World Federation of Advertisers (WFA) has published a new guide on diversity and inclusion in the marketing industry, providing ...
Casio encourages citizens to #StayHomeStayTough with Brand Ambassador Jacqueline Fernandez
In the current lockdown time, while we all are constrained to our homes, Baby-G from the house of Casio creates ...
The Impact of Coronavirus: Fall of Traditional Ads and The Rise of Influencer Marketing
“As you binge-watch your 13th entire series on Netflix in two days, remember that in the darkest days, when everything ...
Immense opportunity comes with responsibility: Experts on impact of Covid-19 on Influencer Marketing
While traditional mediums of advertising have been hit terribly because of Covid-19, brands have no other option, but to resort ...
The Kids genre saw a 46% increase in viewership post lockdown: Aparna Acharekar, Programming Head, ZEE5 India
Today, kids are the epitome in the priority list for every parent. With e-learning to online games, kids are engaged ...
NBF writes to I&B Minister Prakash Javadekar for an e-meeting to seek ‘Comprehensive Stimulus Package for News Broadcasters’
News Broadcasters Federation (NBF) has sought a 'Comprehensive Stimulus Package for News Broadcasters' to overcome the impact of the economic ...
