Post-Lock-Down, Challenging Times for the Indian Production Houses: Kushboo Sundar
With COVID-19 pandemic has buckled the entire business eco-system of this nation, media and entertainment companies are no exception. Beyond ...
Tekno Point unveils a new brand identity reflecting the company’s new vision and aspirations
Tekno Point Multimedia (I) Pvt. Ltd. a leading Digital Transformation solutions provider, unveiled its new brandmark. It is intended to ...
Approach Entertainment to launch Bollywood Newswire, Approach Bollywood
Approach Entertainment announces the launch of Approach Bollywood, a newswire service that will create & disseminate multimedia content for newspapers, ...
Survey reveals 38% of Readers Spend More than 1 hour Reading Newspapers during the Lockdown
Mumbai: A recent market survey conducted has indicated that newspapers are truly an essential service and continues to be the ...
Education and health, household appliances and business needs made Indians borrow most often in 2019
Online lending and microfinance have become a multipurpose solution for customers in Asia. These are the findings of an online ...
India Today TV continues to lead in Mega Cities: BARC Week 15
The pandemic of Covid-19 has forced upon a lot of changes in the consumption behavior of the Indian TV viewing ...
South GECs WK 15: Gemini TV at 3rd position in Telugu; Udaya TV at 2nd position in Kannada
According to BARC Ratings of South GEC for week 15, the following are the ranking of various Regional GECs. Malayalam: ...
BARC WK 15: Star Plus secures the 5th spot in Hindi GEC Pay TV; DD National leads the Hindi GEC Rural
According to BARC data of HSM NCCS All India (Urban+Rural) for week 15 and we see no major change with ...
Colgate Swarna Vedshakti is the Most Watched Campaign while Reserve Bank of India is the 3rd Most Aired Campaign: Chrome Optimal+ WK 14
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week ...
Meaningful conversations with audiences that are less toward brand propositions and more on how consumer lives can be impacted are required: Experts on Influencer Marketing
In this third part of our mini-series of the impact of COVID-19 on Influencer Marketing, Medianews4u continues to bring you ...
