Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 14 against week 13. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Advertisement by Ministry of Health & Family Welfare, this week to leads the Most Aired category, followed by new entrants for the other four categories. Advertisement by Airtel Broadband Service secures the 2nd spot followed by an advertisement by Reserve Bank of India on the 3rd spot. For the last two spots, we have advertisements by Social Star Network and the Department of Info & Public Relations.
There has been a change in the pecking order of Most Watched Campaigns of this week as new entrant Colgate Swarna Vedshakti becomes the Most-Watched campaign, followed by PolicyBazaar.com and Amul Milk that moved up from the 4th spot and secured the 3rd spot and for the last two spots, we have new entrant Dettol Toilet Soaps and previous week’s player AMFI that has got down from the 3rd spot.
Previous week player PolicyBazaar.com this week leads the category and other players like Amul Kool, ENO, Maruti Suzuki, and Maggi Veg Atta Noodleshave been replaced by new entrants this week. Cipla Cip hands secures the 2nd spot followed by Life Buoy on the 3rd spot and for the last two spots on this category we have Reserve Bank of India and Amul Cheese.