The Boon of being in Both Minds – The complex dynamics of consumer decision making
Psychologists have been interested in the two modes of thinking and offered many labels to them. The most common being ...
Banijay raises $2.6 Bn in refinancing for the acquisition of the Endemol Shine Group
Banijay Group S.A.S. (“Banijay”) today announced the successful pricing of a notes offering as part of a €2.378 billion (equivalent) ...
Panasonic India awards Creative mandate of Air Conditioners Range to Wunderman Thompson South Asia
Delhi: Wunderman Thompson South Asia has emerged as the successful winner of the creative mandate for Panasonic India’s Air Conditioners ...
Publicis Health appoints Dorelle Kulkarni as Senior Vice President
Mumbai: Publicis Health, the healthcare unit from Publicis Worldwide, India has appointed senior health and communications expert, Dorelle Kulkarni as ...
Advertising Club Calcutta inducts Josy Paul into the Hall of Fame
Josy Paul was inducted into the Hall of Fame 2020 at a glittering ceremony at the Calcutta Rowing Club on ...
Eros International Media Appoints Pradeep Dwivedi as Chief Executive Officer
Mumbai: Eros International Plc (NYSE: EROS) (the “Company”), a leading company in the global Indian film entertainment industry, today announced ...
Sonakshi Sinha endorses NatureFresh® Acti-Lite Refined Oil in its new campaign
New Delhi: Cargill’s edible oils business in India’s today announced the re-launch of its flagship refined oil brand, NatureFresh® Acti-Lite. ...
upGrad persuades working professionals to follow their dreams with the latest brand campaign #RahoAmbitious
Mumbai: upGrad today unveiled the first leg of their brand-new campaign “#RahoAmbitious” with the launch of two TV commercials. The ...
Dice Media unveils the poster of its new series – ‘Operation MBBS’
Mumbai: Post the success of Dice’s Instagram show- Firsts, Pocket Aces’ long-form video channel is all set to launch its ...
Wavemaker India Elevates Mansi Datta as Managing Partner
Mumbai: Wavemaker, the media, content, and technology agency from GroupM has today announced the appointment of Mansi Datta as Managing Partner. ...
