Mumbai: Publicis Health, the healthcare unit from Publicis Worldwide, India has appointed senior health and communications expert, Dorelle Kulkarni as the Senior Vice President. As the Head of the unit, Dorelle will lead a team of dedicated healthcare specialists while also managing growth, strategy and communications output for the agency. She will report to Srija Chatterjee, MD, Publicis Worldwide, India.
Dorelle is a health and wellness communications specialist, with 24 years of experience in advertising, marketing, communication and sales. She has held senior leadership roles across various agencies and healthcare set-ups managing some of the leading healthcare clients in India including Abbott, GSK, Pfizer, Novartis, MSD, Glenmark, Novo Nordisk among others.
Dorelle joins the agency from Strategic Partners Group (SPG) where she was the Vice President and managed three key verticals for the company including PR, digital and creative brand solutions.
Welcoming Dorelle to the agency, Srija Chatterjee, Managing Director, Publicis Worldwide India, said: “Publicis Health continues to remain a key pillar of growth for our network. The unit had an amazing run last year servicing some great pharma & healthcare brands while also winning multiple new clients. Having a capable leader to further drive this momentum and put out effective work is what our focus is for 2020. We are glad to have Dorelle take on this mantle and are confident of seeing a great turnaround in our work and culture in the near future.”
Sharing her views on joining the agency, Dorelle said: “I am excited to be a part of a team that is one of India’s largest & most preferred award-winning healthcare agency. I am certain that with the ‘Power of One’ philosophy of the Groupe, we will be able to create disruptive campaigns that will enable brands to grow and provide winning solutions to our clients.”
Prior to SPG, Dorelle was Associate Vice President at LinHealth, the healthcare arm of MullenLowe Lintas Group responsible for business growth & client management. Her most memorable assignment though was with erstwhile Sorento Healthcare Communication, where she was responsible for brand strategy, team building, processes & performance.
While acquiring skills in marketing at Passi Publications, Dorelle began her professional career as a Scientific Officer at Serdia Pharmaceuticals, where she received a ringside view of how things work in the doctor world and gained knowledge of the processes and challenges involved in marketing drugs in India.