Emergence of the trend of celebrity endorsement Although the concept of branding was introduced in 1760s, the first celebrity driven ...

Mumbai- Elleys’ switches has appointed Oberoi IBC to handle their creative duties. The mandate comes after a multi-agency pitch involving ...

Performics India has won the integrated digital media mandate for GoAir, India’s most trusted, punctual and fastest growing airline. The mandate includes Performance Media, SEO and Analytics. ...

The Advertising Standards Council of India, a voluntary self-regulatory organization that keeps a check on misleading advertising has been doing ...

Pune: Quick Heal Technologies Limited, the pioneering cybersecurity products and solutions company, with presence in B2B, B2C and B2G segments, ...

DSP Mutual Fund along with Outdoor Specialist Agency Milestone Brandcom, from the house of Dentsu Aegis Network (DAN) has unveiled ...

Mumbai:  Lendingkart Technologies Private Limited, India’s leading fintech company today announced the appointment of Anmol Rastogi as its Vice President ...

Mumbai: This Christmas, Zee English Cluster channels &flix, &PrivéHD and Zee Café to present specially curated blocks that bring in ...

Mumbai: Taking viewers through a ride filled with endless romance and laughter, ZEE Cinema to Premiere Vijay Deverakonda’s starrer ‘Geeta ...

Mumbai: Zero Gravity Communications, Ahmedabad based branding and marketing agency recently won the digital mandate of Arvind’s B2C business of Shirting & ...