Mumbai: This Father’s Day, brands across categories — from insurance and finance to healthcare and FMCG — moved beyond conventional celebrations to tell deeper, more emotional stories about fatherhood. Through films, digital campaigns, social experiments and immersive storytelling, these brands explored the many dimensions of being a father today — from silent sacrifices and everyday humour to emotional vulnerability, guidance and unconditional support. Together, these campaigns reflect a growing shift in brand narratives, portraying fathers not just as providers and protectors, but as lifelong partners, enablers and individuals with stories of their own.
SBI Life
Fathers are often seen as protectors, but today their role extends beyond simply keeping their children safe. Out of love and care, many fathers create structured and protected environments for their children, but this can sometimes limit opportunities to learn through real-life experiences. Reflecting this changing approach to parenting, SBI Life Insurance’s new digital film under its #PapaHainNa campaign highlights that true fatherhood is not just about shielding children from difficulties, but also giving them the freedom to explore, make mistakes, and grow. Set during a family vacation, the film follows a father who watches his son step away from screens after an unexpected bus breakdown and engage with the world around him. As the child experiences new situations, faces small setbacks, and learns from them, the father realises that genuine protection comes from building confidence and independence rather than controlling every outcome. The film captures how modern fathers balance care with trust and prepare their children to face life with courage and confidence.
Canara HSBC Life Insurance Company
Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) today announced the launch of its Father’s Day digital film, a light-hearted and heartfelt tribute to fathers and their unique way of expressing love through humour. Celebrating the universally relatable phenomenon of ‘Dad Jokes’, the campaign shines a spotlight on the small yet meaningful moments that often become some of the most cherished family memories.
Generali Central Life Insurance
Generali Central Life Insurance Co. Ltd. (GCLICL) launched its Father’s Day campaign through a film based on a simple social experiment where children share honest and unscripted conversations about their fathers. What begins with light-hearted comments about their fathers’ habits and funny quirks gradually turns into emotional reflections on the values and life lessons they have learned, such as confidence, hard work, resilience, and perspective. The campaign celebrates fathers as lifelong partners whose support, guidance, and constant presence continue to shape their children’s lives. Through genuine and heartwarming interactions, the film highlights how fathers build confidence and resilience through everyday actions and encouragement. Released in eight languages — Hindi, Marathi, Gujarati, Bengali, Telugu, Malayalam, Kannada, and Tamil — the campaign aims to connect with families across India and
reflect the many ways fatherhood is experienced across generations.
Tata Capital
Tata Capital Limited, the flagship financial services company of the Tata Group, has launched its Father’s Day campaign, ‘Papa Pe Gayi Hai’, a heartfelt tribute to the enduring influence fathers have on shaping confidence, character and aspirations. Rooted in the belief that true capital is not merely what is inherited, but what is instilled, the campaign celebrates the values, resilience and self-belief that fathers pass on to their children.
IndiaFirst Life Insurance
IndiaFirst Life Insurance Company Limited has launched “Ek Shaam Papa Ke Naam,” a Father’s Day campaign that encourages children to see their fathers not just as providers, but as individuals with their own dreams, emotions, and untold stories. Created by The Womb and produced by Good Morning Films, the campaign film directed by Shujaat Saudagar and featuring Avinash Tiwary highlights how fathers often express love through responsibility while putting their own feelings aside. Aligned with IndiaFirst Life’s brand promise, ‘Zimmedariyaan Humse Baantiye, Halka Lagega,’ the campaign encourages children to spend meaningful time with their fathers, listen to their experiences, and help ease the emotional weight they quietly carry.
Godrej Properties
Ahead of Father’s Day, Godrej Properties Ltd. (GPL) has unveiled ‘The Little Golfer’, a heartwarming brand film that explores a simple yet powerful idea: while dreams belong to individuals, they often flourish because someone quietly creates the space for them. Through the story of a young boy’s fascination with golf and the unwavering support of his parents, the film moves beyond the traditional language of real estate to reflect on the role homes and communities play in shaping aspirations, confidence, and future possibilities.
Reliance Digital
Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign created in collaboration with Wondrlab. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love. The campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.
AGEasy
Ahead of Father’s Day, AGEasy, the direct-to-consumer products brand under Antara Senior Care—India’s only fully integrated senior care ecosystem—has released a digital campaign with poet and storyteller Nayab Midha. It is anchored in a widely lived observation across families that fathers, conditioned over a lifetime to provide and protect, are often the last to acknowledge their own need for care. At the centre of the campaign is an original work of poetry ‘Papa apna khayal nahin rakhte’, written and recited by Midha.
ITC Sunfeast Baked Creations
This Father’s Day, ITC Sunfeast Baked Creations launched ‘A Briefcase of Love’, a campaign celebrating fathers whose love is often expressed through everyday actions rather than words. At the centre of the campaign is the briefcase — a symbol of the responsibilities, dreams, sacrifices, and quiet commitment fathers carry every day. Bringing this idea to life is a special ‘Father’s Day Couverture Chocolate Briefcase Cake’, crafted with layers of chocolate sponge, caramel diplomat cream, and a crunchy filling. The collection also features Dad’s Favourite Pistachio Chocolate Pastry and a Belgian Chocolate Brownie with no added sugar. Supported by an emotional digital film and social media storytelling, the campaign reflects on how a father’s briefcase often carries more than essentials — it carries memories, values, and countless acts of love.
Cloudnine Group of Hospitals
This Father’s Day, Cloudnine Group of Hospitals, a birthing centre in India is celebrating the beautiful transformation that comes with fatherhood through its heartfelt campaign, #DidntSeeDadComing.Through #DidntSeeDadComing, Cloudnine shines a light on these everyday moments that often go unnoticed but define modern fatherhood. The campaign celebrates dads who learn, adapt, and show up every day with love, patience, and unwavering support for their families. Every father has a story. Someone who never imagined changing a diaper becomes an expert overnight. A father who was once unsure about holding a newborn becomes the one who knows exactly how to calm their baby.
