Friday, June 19, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

AGENCY09 curates content-led collaboration between Jupiter Hospital and Discovery

by MN4U Bureau
June 19, 2026
in Campaigns
Reading Time: 2 mins read
A A
AGENCY09
Share Share ShareShare

Mumbai: Jupiter Hospital and Discovery have come together for Structures of Tomorrow, an upcoming documentary special that showcases the vision, planning and innovation behind Jupiter Hospital’s flagship healthcare facility in Dombivli, Mumbai. Enabled by AGENCY09, the collaboration brings to life the story behind the development of the facility and offers audiences an inside look at the future of patient-centric healthcare infrastructure.

Set to premiere on Discovery and Discovery+ on 20 June 2026 at 6:30 PM IST, Structures of Tomorrow presents a 22-minute documentary that explores the scale, design and operational planning involved in building the hospital.

The documentary traces the 25-month journey of creating the facility, capturing contributions from architects, engineers, doctors, operations teams and multiple stakeholders. It highlights several aspects of healthcare infrastructure development including emergency preparedness, backend infrastructure testing, patient movement planning, healing gardens, natural lighting and companion beds for relatives of ICU patients, demonstrating how operational efficiency and patient experience have been integrated into the hospital’s design.

Shom Mazumdar
Shom Mazumdar

Speaking on the collaboration, Shom Mazumdar – Brand, Marketing & Communications Advisor – Jupiter Hospital, said “This hospital has been built around one central thought: how do we make care more efficient, more compassionate and more reassuring for every patient and family who walks through our doors. From clinical planning to patient movement, sustainability and comfort, every detail has been carefully considered. Through this documentary, and with AGENCY09’s support in shaping the collaboration with Discovery, we are able to share the thinking and effort that usually stays behind the scenes.”

The collaboration reflects a growing shift towards content-led storytelling in healthcare communication, moving beyond conventional brand narratives to provide audiences with a deeper understanding of infrastructure and patient care philosophies.

Tushar Khakhar,
Tushar Khakhar,

Commenting on the initiative, Tushar Khakhar, Founder & First Executive, AGENCY09, said, “This was one of those rare ideas where the fit felt completely natural. Jupiter Hospital had a story of scale, care and intent that deserved to be told with depth, while Discovery brought the credibility and storytelling legacy to do justice to it. Our role was to creatively bring these two brands together in a way that felt authentic to both.”

With this collaboration, AGENCY09 continues to strengthen its position as a strategic partner for brands looking to build meaningful content platforms that extend beyond traditional marketing formats and create stronger brand credibility.

Unlike traditional corporate films and promotional content commonly used by healthcare institutions, Structures of Tomorrow presents Jupiter Hospital’s journey through a documentary format designed to showcase the broader thinking behind healthcare infrastructure development.

The documentary launch is being supported by a multi-platform marketing campaign spanning print, broadcast and digital media, reinforcing Jupiter Hospital’s vision of making future-ready and world-class healthcare more accessible.

Tags: Shom MazumdarTushar Khakhar

RECENT POSTS

LOTTE
Campaigns

LOTTE redefines ice cream cone category with Korea’s No.1 World Cone through innovative OOH campaign

June 19, 2026
0

Mumbai: LOTTE India has launched a new out-of-home (OOH) campaign for LOTTE World Cone Double Belgian Chocolate, bringing Korea’s No.1...

Read moreDetails
Kotak Education Foundation Launches Kotak Junior Scholarship 2026 with ‘Future Ka Golden Ticket’ Campaign
Campaigns

Kotak Education Foundation Launches Kotak Junior Scholarship 2026 with ‘Future Ka Golden Ticket’ Campaign

June 19, 2026
0

Mumbai: Kotak Education Foundation (KEF), the primary implementing agency for the education-focused CSR initiatives of the Kotak Mahindra Group, has...

Read moreDetails
LIC Housing Finance
Campaigns

LIC Housing Finance celebrates 37 years with new brand anthem featuring Sonu Nigam

June 19, 2026
0

Mumbai: LIC Housing Finance Limited (LIC HFL) has marked its 37th Foundation Day with the launch of a new brand...

Read moreDetails
Castrol India's
Campaigns

Castrol India’s new campaign reflects how riders increasingly value smooth and dependable performance in their daily commute

June 19, 2026
0

Mumbai: Castrol India a lubricant manufacturer focussed on delivering solutions for evolving mobility trends, today unveiled its ‘Bike Smooth, Toh...

Read moreDetails
Wagh Bakri launches new campaign ‘Itti Si Wagh Bakri, Itti Kadak Swaad-bhari’, reinforcing the power of superior blend quality
Campaigns

Wagh Bakri launches new campaign ‘Itti Si Wagh Bakri, Itti Kadak Swaad-bhari’, reinforcing the power of superior blend quality

June 18, 2026
0

Ahmedabad: Wagh Bakri Tea Group has unveiled its latest integrated campaign, ‘Itti Si Wagh Bakri, Itti Kadak Swaad-bhari’, built around...

Read moreDetails
Crocs launches India-focused ‘Wonderfully Unordinary’ Campaign with Rashmika Mandanna to celebrate monsoon and self-expression
Campaigns

Crocs launches India-focused ‘Wonderfully Unordinary’ Campaign with Rashmika Mandanna to celebrate monsoon and self-expression

June 18, 2026
0

New Delhi: Crocs™ has launched the India adaptation of its global brand platform, ‘Wonderfully Unordinary’, marking one of its most...

Read moreDetails

LATEST NEWS

AGENCY09

AGENCY09 curates content-led collaboration between Jupiter Hospital and Discovery

June 19, 2026
Sony Pictures Networks India secures exclusive rights to India’s Tour of Ireland 2026

Sony Pictures Networks India secures exclusive rights to India’s Tour of Ireland 2026

June 19, 2026

ANALYSIS

Ipsos
Analysis

73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos

June 19, 2026
0

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...

PEOPLE

Bata India names Sanjay Rao as MD & CEO, succeeding Gunjan Shah
People

Bata India names Sanjay Rao as MD & CEO, succeeding Gunjan Shah

June 19, 2026
0

Mumbai; Bata India has named Sanjay Rao as its new Managing Director and Chief Executive Officer, ushering in a leadership...

MARKETING

78% of Urban Indians practise Yoga weekly; spiritual growth association climbs to 58%: Hansa Research
Marketing

78% of Urban Indians practise Yoga weekly; spiritual growth association climbs to 58%: Hansa Research

June 19, 2026
0

Mumbai: Ahead of International Yoga Day, Hansa Research’s latest year-on-year study reveals that yoga continues to remain deeply embedded in...

Subscribe to Newsletters

ADVERTISING

The Equal Agency unveils new brand identity for corporate mobility platform Routematic
Advertising

The Equal Agency unveils new brand identity for corporate mobility platform Routematic

June 19, 2026
0

Mumbai: The Equal Agency, a Mumbai-based full-service advertising agency known for its strategic approach to brand transformation, has unveiled a...

PRINT

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges
Exclusive

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges

June 9, 2026
0

Guwahati: One of Northeast India's most respected newspaper institutions, The Assam Tribune, has found itself at the centre of intense...

AUTHOR'S CORNER

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
Authors Corner

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers

June 19, 2026
0

For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Modern fatherhood takes centre stage as BFSI and top brands launch emotional Father’s Day Campaigns

Modern fatherhood takes centre stage as BFSI and top brands launch emotional Father’s Day Campaigns

June 19, 2026
AGENCY09

AGENCY09 curates content-led collaboration between Jupiter Hospital and Discovery

June 19, 2026
Sony Pictures Networks India secures exclusive rights to India’s Tour of Ireland 2026

Sony Pictures Networks India secures exclusive rights to India’s Tour of Ireland 2026

June 19, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.