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Home Campaigns

AGENCY09 curates content-led collaboration between Jupiter Hospital and Discovery

by MN4U Bureau
June 19, 2026
in Campaigns
Reading Time: 2 mins read
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Mumbai: Jupiter Hospital and Discovery have come together for Structures of Tomorrow, an upcoming documentary special that showcases the vision, planning and innovation behind Jupiter Hospital’s flagship healthcare facility in Dombivli, Mumbai. Enabled by AGENCY09, the collaboration brings to life the story behind the development of the facility and offers audiences an inside look at the future of patient-centric healthcare infrastructure.

Set to premiere on Discovery and Discovery+ on 20 June 2026 at 6:30 PM IST, Structures of Tomorrow presents a 22-minute documentary that explores the scale, design and operational planning involved in building the hospital.

The documentary traces the 25-month journey of creating the facility, capturing contributions from architects, engineers, doctors, operations teams and multiple stakeholders. It highlights several aspects of healthcare infrastructure development including emergency preparedness, backend infrastructure testing, patient movement planning, healing gardens, natural lighting and companion beds for relatives of ICU patients, demonstrating how operational efficiency and patient experience have been integrated into the hospital’s design.

Shom Mazumdar
Shom Mazumdar

Speaking on the collaboration, Shom Mazumdar – Brand, Marketing & Communications Advisor – Jupiter Hospital, said “This hospital has been built around one central thought: how do we make care more efficient, more compassionate and more reassuring for every patient and family who walks through our doors. From clinical planning to patient movement, sustainability and comfort, every detail has been carefully considered. Through this documentary, and with AGENCY09’s support in shaping the collaboration with Discovery, we are able to share the thinking and effort that usually stays behind the scenes.”

The collaboration reflects a growing shift towards content-led storytelling in healthcare communication, moving beyond conventional brand narratives to provide audiences with a deeper understanding of infrastructure and patient care philosophies.

Tushar Khakhar,
Tushar Khakhar,

Commenting on the initiative, Tushar Khakhar, Founder & First Executive, AGENCY09, said, “This was one of those rare ideas where the fit felt completely natural. Jupiter Hospital had a story of scale, care and intent that deserved to be told with depth, while Discovery brought the credibility and storytelling legacy to do justice to it. Our role was to creatively bring these two brands together in a way that felt authentic to both.”

With this collaboration, AGENCY09 continues to strengthen its position as a strategic partner for brands looking to build meaningful content platforms that extend beyond traditional marketing formats and create stronger brand credibility.

Unlike traditional corporate films and promotional content commonly used by healthcare institutions, Structures of Tomorrow presents Jupiter Hospital’s journey through a documentary format designed to showcase the broader thinking behind healthcare infrastructure development.

The documentary launch is being supported by a multi-platform marketing campaign spanning print, broadcast and digital media, reinforcing Jupiter Hospital’s vision of making future-ready and world-class healthcare more accessible.

Tags: Shom MazumdarTushar Khakhar

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