Netflix to spend INR 3,000 CR for Indian Originals: Reed Hastings
With the original content play going great across the OTT market. Netflix plans to strengthen its original content even more ...
News Broadcasters Federation Elects Arnab Goswami as President; Finalizes Self-Regulatory Structure
New Delhi: News Broadcasters Federation (NBF), the country’s largest industry association of more than 78 news channels representing broadcasters from ...
BARC disciplinary committee names News 7 Odia and Bflix Movies as 2nd time offenders of viewership malpractice
Mumbai: The joint industry body that measures the television audience viewership in India, Broadcast Audience Research Council India, has revealed ...
Netflix’s Delhi Crime wins best drama at Asian Academy Creative Awards
India dominated the Asian Academy Creative Awards (AAA) Gala Final in Singapore, picking up a string of awards, including best ...
Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot
Mumbai: Star Plus’ daily ‘Yehh Jaadu Hai Jinn Ka’ has been reaching new heights of popularity since its launch in ...
YouTube ads leader board for India reveals Top 10 most watched Ads in 2019
New Delhi: Google India today announced its annual YouTube ads leader board for India revealing the top ten most watched ...
MTV Beats turns 3, unveils exciting December line-up with 31 days 31 contests to engage its viewers
Mumbai: Striding into the third year, 24x7 Hindi music channel, MTV Beats continues to hold the baton high for all ...
Snacks are increasingly being swapped for meals in India: Mondelēz International State of Snacking™ Report
Mumbai: Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining ...
LazyPay gives a humorous twist to its new campaign #LazyPayHaiTohSortedHai
Mumbai: LazyPay, PayU India’s consumer lending platform and India’s most popular Pay Later option, today launched its new digital campaign ‘LazyPay ...
The ‘Burnout Syndrome’ in Advertising
In my long working life of 40+ years in advertising agencies(and continuing), I had the opportunity of witnessing numerous cases ...
