How AI-Led Ad Targeting Is Helping D2C Brands Cut CAC and Boost Reach
The D2C (direct-to-consumer) marketing strategy is completely transformed by AI-driven ad targeting that relies on machine learning to scrutinize enormous ...
Trust is becoming the most valuable currency in advertising: Imran Khan, Human Global
Launched in 2023 by Chirag Raheja and Imran Khan, Human Global is an integrated creative agency based in Mumbai, India. ...
DB Corp Q3 FY26 Profit Falls Nearly 20% as Advertising Weakness Persists
Mumbai: DB Corp posted a subdued performance in the December quarter of FY26, with profit and revenue declining sharply on ...
Havas appointed to European Commission’s new five-year communication framework
Mumbai: Havas has been selected under the new Framework Contract of the European Commission and its main Directorates-General, marking a ...
Corporate reputation emerges as a $7-trillion economic asset, Burson study finds
Mumbai: Corporate reputation has moved from being an intangible brand virtue to a measurable financial asset capable of delivering billions ...
Publicis Groupe India names Sonal Verma MD of Arc Worldwide India to scale experiential and shopper marketing
Mumbai: Publicis Groupe India has appointed Sonal Verma as Managing Director of Arc Worldwide India, in a move aimed at ...
Verbinden Communication partners OptimizeGEO.ai to tap AI-led search and discovery
Bengaluru: As artificial intelligence reshapes how businesses are discovered online, B2B digital marketing and IT services firm Verbinden Communication has ...
PunToon Kids and VidUnit Appoint Sagar Panda as VP – Brand Partnerships
PunToon Kids and VidUnit have strengthened their leadership team with the appointment of Sagar Panda as Vice President – Brand ...
Helium AI appoints Sheetal Patole as Co-Founder to Drive Enterprise Expansion
Helium AI, the artificial intelligence platform developed by Neural Arc, has appointed global AI and data leader Sheetal Patole as ...
NDTV appoints Akhil Bhalla and Sanjeev Choudhary to lead Connected TV expansion
Noida: NDTV has announced a major expansion of its Connected TV (CTV) strategy with the appointment of Akhil Bhalla as ...
