Ceuticoz appoints Arvin Mondal as Head of Marketing
New Delhi: Ceuticoz, a medical-grade skincare brand that dermatologists trust, is delighted to announce the appointment of Arvin Mondal as ...
Ramesh Narayan honoured with Pan Asian AFAA Changemakers for Good Individual Leader Award
Mumbai: The Asian Federation of Advertising Associations (AFAA) announced that Indian advertising icon Ramesh Narayan had been selected as the ...
Meta launches CMO Alex Schultz’s Book ‘Click Here: The Art and Science of Digital Marketing and Advertising’
Mumbai: Meta has announced the launch of Click Here: The Art and Science of Digital Marketing and Advertising, authored by ...
MIB directs BARC to include Connected TV viewership in audience metrics
Mumbai: The Ministry of Information & Broadcasting (MIB) has instructed the Broadcast Audience Research Council (BARC) to integrate Connected TV ...
MIB releases draft norms mandating accessibility features on OTT platforms
Mumbai: The Ministry of Information and Broadcasting (MIB) has released draft guidelines aimed at making over-the-top (OTT) content more accessible ...
38% of Marketers Prioritize ROI as Pressure Mounts for Measurable Results: Nielsen Report
Mumbai: Nielsen, the global leader in audience measurement, data, and analytics, has announced the launch of The Marketing ROI Blueprint: ...
WPP Media bags Integrated Media Mandate for Leeford Healthcare
Mumbai: WPP Media has bagged the integrated media mandate for five strategic brands under Leeford Healthcare Limited’s consumer portfolio. The ...
Bright Brain secures Digital Marketing Mandate for Wright Research
Mumbai: Bright Brain, a digital marketing agency recognized for its performance-driven and outcome-first approach, has been awarded the digital marketing ...
Rohit Sharma’s next innings: Will the “Hitman” still be a brand magnet after the boundary?
India's cricket is at a crossroads. The biggest players of the last ten years, Virat Kohli, Rohit Sharma, and Ravindra ...
50% of consumers believe social media content negatively impacts young people’s mental health: Channel Factory
Mumbai: Channel Factory, the global contextual advertising company powering performance across walled gardens, has announced the launch of its Mental ...
