MIB directs BARC to include Connected TV viewership in audience metrics
Mumbai: The Ministry of Information & Broadcasting (MIB) has instructed the Broadcast Audience Research Council (BARC) to integrate Connected TV ...
MIB releases draft norms mandating accessibility features on OTT platforms
Mumbai: The Ministry of Information and Broadcasting (MIB) has released draft guidelines aimed at making over-the-top (OTT) content more accessible ...
38% of Marketers Prioritize ROI as Pressure Mounts for Measurable Results: Nielsen Report
Mumbai: Nielsen, the global leader in audience measurement, data, and analytics, has announced the launch of The Marketing ROI Blueprint: ...
WPP Media bags Integrated Media Mandate for Leeford Healthcare
Mumbai: WPP Media has bagged the integrated media mandate for five strategic brands under Leeford Healthcare Limited’s consumer portfolio. The ...
Bright Brain secures Digital Marketing Mandate for Wright Research
Mumbai: Bright Brain, a digital marketing agency recognized for its performance-driven and outcome-first approach, has been awarded the digital marketing ...
Rohit Sharma’s next innings: Will the “Hitman” still be a brand magnet after the boundary?
India's cricket is at a crossroads. The biggest players of the last ten years, Virat Kohli, Rohit Sharma, and Ravindra ...
50% of consumers believe social media content negatively impacts young people’s mental health: Channel Factory
Mumbai: Channel Factory, the global contextual advertising company powering performance across walled gardens, has announced the launch of its Mental ...
Bigg Boss Tamil 9 ignites festive fever with record viewership on JioHotstar
Mumbai: Bigg Boss Tamil Season 9 opened to record-breaking viewership on JioHotstar, reaffirming its position as one of Tamil Nadu’s ...
Hyundai Motor India rolls out ‘Hyundai Always Around’ campaign nationwide
Gurugram: Hyundai Motor India Limited (HMIL) today announced the launch of its festive customer outreach initiative — the ‘Hyundai Always ...
NDTV Profit IGNITE – Diwali Edition Illuminates Samvat 2082 with Ideas, Insights, and Innovation
Mumbai: As the festival of lights heralds the beginning of Samvat 2082, NDTV Profit will bring the Diwali Edition of ...
