From Funnels to Flywheels: Evolving Performance Marketing for the Experience-First Consumer
The traditional marketing funnel has long been the backbone of performance marketing. Given the linear structure of the funnel with ...
Saatchi Propagate India names Saurabh Mankhand as EVP & Head of Consumer Experience
Mumbai: Publicis Groupe India’s full-funnel digital agency Saatchi Propagate has strengthened its leadership team with the appointment of Saurabh Mankhand ...
Ormax Media brings India’s OTT sports viewership into focus with ‘Ormax Sports Track’
Mumbai: Ormax Media has announced the launch of Ormax Sports Track, a syndicated audience research tool designed to measure the ...
ASCI mandates ‘Ad’ labels on sponsored social posts by media outlets
Mumbai: The Advertising Standards Council of India (ASCI) has amended its Code for Self-Regulation in Advertising, introducing a new clause ...
Rasna brings back Jumpin to capture ₹1,000 Cr RTD market, champions Swadeshi spirit
Ahmedabad: Rasna Pvt. Ltd. has announced the relaunch of its iconic brand Jumpin as a 100% Indian-made, ready-to-drink (RTD) fruit ...
Nazara doubles Q1FY26 revenues; strong gaming IPs drive 118% PAT growth
Mumbai: Nazara Technologies Limited (“Nazara”), a diversified gaming and esports company, reported a stellar performance in Q1FY26, with revenues surging ...
India Today Group Taps Sonal Mehrotra Kapoor to Lead New Health & Wellness Brand
Noida: The India Today Group has appointed veteran journalist and Harvard-certified nutritionist Sonal Mehrotra Kapoor to spearhead the launch of ...
Gen Z represents the next wave of homebuyers—and they think very differently: Dr. Rakesh Setia, Rustomjee Group
Rustomjee Group is a real estate developer in Mumbai. Marketing strategies have evolved to adapt to consumer behavior, technological advancements, ...
Famous Innovations Strengthens Delhi Team with Creative and Planning Leaders
Delhi: Famous Innovations has bolstered its Delhi office with three senior appointments aimed at enhancing its creative and strategic offerings. ...
Havas Media India appoints Sujata Singh as President – South to Drive Regional Growth
Bengaluru: Havas Media India, part of Havas Media Network India, has announced the appointment of Sujata Singh as President – ...
