Mumbai: Hisense India has announced the appointment of Rahul Khanna as Head – Home Appliances (Washing Machines, Refrigerators and Small Domestic Appliances). The move marks a key step in the company’s growth strategy as it expands its appliances portfolio in India, following the recent launch of the Intelli Cool Pro Series room air conditioners.
Khanna brings over 17 years of experience across product management, research and development, sourcing, sales, and marketing. Over the course of his career, he has worked with leading global organisations including Samsung, LG Electronics, and Panasonic, where he led category growth and drove product innovation.
In his new role, Khanna will spearhead the introduction and expansion of Hisense India’s washing machine, refrigerator, and small domestic appliances businesses, with a focus on building these categories from the ground up through execution, innovation, and scale.
Welcoming him to the organisation, Pankaj Rana, CEO, Hisense India, said, “We are delighted to welcome Rahul to Hisense India at a pivotal moment in our growth journey. As we expand into new product categories, his leadership will be instrumental in building a strong appliances portfolio grounded in innovation, speed, and execution. We are excited about the road ahead as we continue to bring world-class technology closer to Indian consumers. India’s appliance and consumer electronics market is poised for significant expansion, with strong tailwinds from rising incomes, rural demand, and increased investments in local manufacturing and AI-led innovation. Having observed over 50% growth in CY25 compared to CY24, Hisense India is well positioned to meet evolving consumer demand and bring innovative home appliance technologies to the market at accessible price points. Let’s build big and move fast.”
Rahul Khanna, Head – Home Appliances, Hisense India, said, “I am excited to join Hisense India at such an important phase of its journey. The opportunity to build and scale new categories with a brand that is globally recognized for innovation is truly inspiring. I look forward to contributing to the company’s vision by delivering high-quality, technology-driven products that resonate with Indian consumers.”
Khanna’s appointment underscores Hisense India’s focus on diversifying its product offerings and strengthening its position in the fast-growing home appliances segment. The company’s growth is further supported by its upcoming manufacturing facility in Sri City, Andhra Pradesh, which is expected to enhance local production capabilities in line with the government’s Make in India initiative.
Over the past year, Hisense India has also expanded its offline footprint through partnerships with leading retail chains such as Reliance Digital, Sathya, Nandilath, Great Eastern Retail, and Patra Electronics, alongside a broad network of authorised dealers across the country.
