The Labubu effect: How an ‘ugly-cute’ toy beat the algorithms
In 2024, as marketers obsessed over AI targeting and attribution models, one of the world's biggest consumer crazes emerged from ...
Collaborating with Indian Railways and metro corporations taught us about scale, resilience, and accountability: Reeva Sakaria, Yatri
In a city where over 7.5 million people rely on local trains daily, Reeva Sakaria, Co-founder, Yatri and her team ...
Retail Sector Advertising Favoured News Channels and Prime Time Slots on TV in 2024: TAM AdEx
The retail sector in India has witnessed a dramatic transformation in its advertising approach, with cross-media ad spends registering substantial ...
Innovation Takes Center Stage: 95% of Indian Companies Rank It Among Top Priorities – BCG Report
Mumbai: Despite mounting economic headwinds and geopolitical uncertainty, innovation remains firmly at the heart of corporate strategy—especially in India, where ...
Ideabaaz Appoints YAAP Digital as Integrated Marketing Partner to Drive Grassroots Startup Movement
New Delhi: Ideabaaz – Bharat Ka Apna Startup Manch – a bold, new-age startup platform that champions entrepreneurship from India’s ...
POGO celebrates Rath Yatra 2025 with vibrant Jay Jagannath Campaign
Mumbai: POGO is bringing the spirit of Rath Yatra to life with its dynamic Jay Jagannath social media campaign, uniting ...
Qoruz introduces Creator Brand Fit Index to redefine Creator-Brand Compatibility
Mumbai: As influencer marketing cements itself as a core pillar of brand strategy, influencer intelligence platform Qoruz has launched the ...
PVR INOX partners with Chord to enhance social media strategy and create community-driven digital experiences
MUMBAI: PVR INOX Pictures, a multiplex chain, has expanded its partnership with Chord, the networking-first creative agency incubated by 1702 ...
Kerala’s business icons and top entrepreneurs converge at Dhanam Business Summit 2025
Kerala's top businesspeople, including the heads of some of the Rs 1000+ crore companies and patriarchs of major family-run businesses, ...
Kulp.AI Appoints Team Pumpkin to Spearhead Performance Marketing in India
Gurugram: Kulp.AI, the AI-first development platform redefining how full-stack applications are built through natural language prompts, has partnered with digital ...
