Mumbai: POGO is bringing the spirit of Rath Yatra to life with its dynamic Jay Jagannath social media campaign, uniting kids and families in a joyful celebration of Indian culture and devotion. This year, POGO is capturing the festive fervour on-ground at Puri’s Rath Yatra, recording kids chanting “Jay Jagannath!” with catching energy and sharing heartwarming wishes for Lord Jagannath. These moments are being compiled into a vibrant audio-visual montage, set to the Jay Jagannath title track, showcasing kids dancing and celebrating the festival’s essence.
So far, over 600+ voice notes from fans chanting “Jay Jagannath” have been received, with select entries being creatively stitched into a video of the Rath moving, creating a digital celebration that echoes the spirit of the viral Ganga Snan campaign.
On social media, POGO garnered an average of 1M+ views on Instagram through curated ‘Jay Jagannath’ show clips highlighting Rath Yatra moments, an interactive Instagram “Add Yours” story template for kids to decorate virtual Raths with emojis and doodles, and a “Guess the Facts” story series revealing fascinating festival trivia. Collaborations with kid influencers and devotional creators reciting shlokas added authenticity and expanded the campaign’s reach.
Adding to the festive excitement, POGO teased new episodes with the tagline: “Mood tha festive, but Balram ki problem ne laaya naya twist! Kya hamara Jagan dikhayega apna magic?” Fans can tune in to catch ‘Jay Jagannath’s’ new episodes, airing Monday to Friday at 9:30 AM, on POGO, for more adventures filled with friendship, devotion, and cultural charm.
With its blend of entertainment and cultural storytelling, POGO’s ‘Jay Jagannath’ continues to inspire young audiences, making the festival a shared, unforgettable experience.
