The Rise of Non-Bollywood Music as India’s New Cultural Pulse
Over the years, both the music industry and listeners’ tastes have evolved. Today, in 2025, a teenager in Indore hums ...
BACARDÍ launches Casa Bacardí: ‘It’s Your Mood, It’s Your Summer’ to Celebrate India’s Summer State of Mind
Mumbai: This summer, BACARDÍ is redefining the season through a fresh, localised, and culturally rich lens with the launch of ...
Tropical Agro launches #SawalKalKaHai Campaign to Drive Sustainable Agriculture & Conscious Consumption
Chennai: Tropical Agrosystem (India) Pvt. Ltd., has unveiled a powerful new initiative to empower farmers and advocate for sustainable agriculture ...
LIC Housing Finance Celebrates 36 Years with a Campaign That Feels Like Home
Mumbai: LIC Housing Finance (LIC HFL) has launched a new brand campaign to commemorate its 36th Foundation Day, celebrating over ...
Snitch’s ‘Last Minute? Snitch It.’ Campaign Captures the Chaos and Confidence of Modern Men’s Style
Mumbai: Snitch has teamed up with Verve Media to launch a dynamic three-part video campaign titled ‘Last Minute? Snitch It.’ ...
vivo launches ‘Dreamchasers’ campaign with Suhana Khan to empower India’s Gen Z
New Delhi: vivo, the smartphone brand known for innovation and youth-centric messaging, has launched its latest campaign, Dreamchasers, featuring actor ...
WPP named Creative Company of the Year at Cannes Lions 2025
Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring ...
India Gate and Amitabh Bachchan Champion Indian Values Through New Brand Film, “India Ka Swaad Chakhte Hai”
New Delhi: India Gate has unveiled a heartfelt new campaign film titled “India Ka Swaad Chakhte Hai”, featuring legendary actor ...
ITC’s Filo Series delivers scalable, sustainable, and food-safe packaging innovation
Mumbai: ITC Limited has unveiled a new digital campaign highlighting its Filo Series—a groundbreaking innovation in sustainable food packaging developed ...
Hush Puppies’ ‘Ease Please’ campaign suggests cushioned comfort for Indian hustle
MUMBAI: Hush Puppies, the global footwear brand exclusively retailed in India by Bata, is looking to shake up workwear norms ...
