New Delhi: vivo, the smartphone brand known for innovation and youth-centric messaging, has launched its latest campaign, Dreamchasers, featuring actor and youth icon Suhana Khan. The campaign aims to inspire young Indians to chase their dreams with confidence, while embracing their individuality.
Rooted in vivo’s core belief of empowering self-expression, Dreamchasers speaks directly to Gen Z — a generation marked by bold ambition and the courage to forge unique paths in a constantly evolving world. Conceptualised by VML, the campaign builds on vivo’s long-standing commitment to youth empowerment and self-driven success.
Geetaj Channana, Head of Corporate Strategy at vivo India, said, “With Dreamchasers, vivo is deepening its connection with India’s youth — a generation that believes in defining success on its own terms. Suhana Khan’s journey resonates with this ethos, making her the perfect face for the campaign. Through this platform, vivo aims to stand beside young dreamers as a partner in their journey, offering not just technology but inspiration and empowerment.”
Babita Baruah, CEO at VML India, added, “Gen Z are always charged up to fulfill their ambitions and are constantly finding unique ways to do so. The Dreamchasers campaign for the vivo Y series is a celebration of this attitude. Mobile phones are not just a means of communication — they are tools of self-expression, empowering young people to realize their dreams. Featuring Suhana Khan, this campaign unravels the mindset of today’s Dream Chasers.”
The campaign also paves the way for the introduction of the vivo Y400 Pro, the latest addition to the popular Y Series. Tailored for content creators and Gen Z users, the Y400 Pro promises a fusion of standout design, powerful AI-enabled camera capabilities, and fluid performance — aligned with the series’ core message, “As Unique As You.”
