The Hello Group India inks worldwide management deal with Nikhita Gandhi
Mumbai: The Hello Group India (THG India), a joint venture between Sony Music Entertainment India and global entertainment company The ...
Free Unlimited Cricket Stream for Canada & The USA fans: SWIFT TV partners with Willow TV
To cater millions of cricket fans internationally, be it in Canada or in the USA, for a shared celebration across ...
Ugaoo welcomes Jackie Shroff as Brand Ambassador
Mumbai: Ugaoo has announced beloved actor and pop culture icon Jackie Shroff as its brand ambassador. This collaboration marks a ...
JioHotstar hits record 170M viewers for Anderson-Tendulkar Trophy 2025
Mumbai: The Anderson-Tendulkar Trophy 2025 between India and England has etched its name in digital viewership history, with over 170 ...
From Funnels to Flywheels: Evolving Performance Marketing for the Experience-First Consumer
The traditional marketing funnel has long been the backbone of performance marketing. Given the linear structure of the funnel with ...
Saatchi Propagate India names Saurabh Mankhand as EVP & Head of Consumer Experience
Mumbai: Publicis Groupe India’s full-funnel digital agency Saatchi Propagate has strengthened its leadership team with the appointment of Saurabh Mankhand ...
Ormax Media brings India’s OTT sports viewership into focus with ‘Ormax Sports Track’
Mumbai: Ormax Media has announced the launch of Ormax Sports Track, a syndicated audience research tool designed to measure the ...
ASCI mandates ‘Ad’ labels on sponsored social posts by media outlets
Mumbai: The Advertising Standards Council of India (ASCI) has amended its Code for Self-Regulation in Advertising, introducing a new clause ...
Rasna brings back Jumpin to capture ₹1,000 Cr RTD market, champions Swadeshi spirit
Ahmedabad: Rasna Pvt. Ltd. has announced the relaunch of its iconic brand Jumpin as a 100% Indian-made, ready-to-drink (RTD) fruit ...
Nazara doubles Q1FY26 revenues; strong gaming IPs drive 118% PAT growth
Mumbai: Nazara Technologies Limited (“Nazara”), a diversified gaming and esports company, reported a stellar performance in Q1FY26, with revenues surging ...
