The Rise of Aesthetic Marketing for Urban Brands
In today’s cluttered urban environments, brands are no longer competing solely on price, product, or performance. They’re competing for attention ...
Parliament to review MIB’s TRP reform plans amid rising concerns on media credibility
New Delhi: The Ministry of Information and Broadcasting (MIB) is set to face sharp questions in Parliament on August 20, ...
AWL Agri Business unveils Fortune Hilsa campaign with Sourav Ganguly and Abir Chatterjee
Kolkata: AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.) has unveiled the second edition of its Fortune Hilsa Campaign for ...
Cult launches ‘Do Nothing Class’ campaign on National Lazy Day
Mumbai: In a culture that glorifies hustle and high performance, cult, a fitness and wellness platform, is taking a refreshing ...
BirlaNu Leakproof Pipes unveils new brand campaign showcasing technology leadership
New Delhi: BirlaNu, part of the multi-billion-dollar CKA Birla Group, has unveiled its latest brand campaign built on the powerful ...
Inka Insurance Launches Unique CEO-Led Customer Campaign ‘Before We Get Too Big to Do This’
Mumbai: Inka Insurance has launched a disruptive new campaign titled ‘Before We Get Too Big to Do This’, offering customers ...
Why is it Critical to Regularly Test and Evaluate Designs for Accessibility and Making Necessary Adjustments
Digital platforms are reaching more people than ever - but also more kinds of people than ever. As this diversity ...
Sudathi eyes ₹100 Cr ARR with festive saree push in Tier-2 India
Surat: Surat-based D2C saree brand Sudathi has announced its festive season expansion strategy with a sharp focus on speed, regional ...
Amazon India showcases sustainable packaging drive through creative brand film
Mumbai: Amazon India, in collaboration with FCB Kinnect, has launched a quirky new campaign to spotlight its sustainability-first packaging approach ...
Shell India marks nearly 100 years with new brand film ‘Shell Chale Ban Ke Saathi’
Mumbai: Shell India has unveiled its latest brand film, “Shell Chale Ban Ke Saathi”, marking a celebration of its nearly ...
