Mumbai: JioSaavn has introduced ‘Music Profile’, a new feature aimed at helping users explore, understand and express their music preferences through a more personalised and interactive listening experience.
Available across Android, iOS and Web, the feature transforms users’ listening habits into a personalised identity called a ‘Music Persona’, enabling listeners to showcase their musical tastes while discovering content aligned with their preferences.
Built around listening insights and engagement behaviour, Music Profile assigns users unique persona badges based on their streaming patterns. These badges range across genres and listener identities such as Punjabi Murid, Bollywood Bhakt, Hip Hop Hustler, Telugu Abhimani, and more, creating a new layer of self-expression within the streaming experience.
The feature also introduces milestone achievements based on user activity including the number of songs streamed, artists discovered and playlists created. Alongside this, listeners receive weekly and monthly summaries offering insights into favourite genres, moods, top artists and most-played tracks, helping users track how their music preferences evolve over time.
As part of the experience, users can customise their profiles by updating statuses, highlighting favourite artists and accessing new releases directly through their personalised library.
Speaking about the launch of the feature, JioSaavn Spokesperson said, “Music plays an important role in how people express themselves and connect with the world around them. With Music Profile, we are creating a more personalized experience that helps listeners understand their evolving music preferences while enabling discovery that reflects their mood. This launch is in line with our continued focus on building experiences that go beyond streaming.”
Additionally, Music Profile allows users to create unique handles and build public-facing profiles where they can showcase playlists, favourite artists and share their listening preferences, further turning music streaming into a more social and identity-led experience.
Users can access Music Profile through the Library section on Android devices and the Profile section on iOS devices.
With this launch, JioSaavn continues to expand its personalisation capabilities as streaming platforms increasingly move beyond content consumption to create deeper engagement and stronger user communities.
