Surat: Surat-based D2C saree brand Sudathi has announced its festive season expansion strategy with a sharp focus on speed, regional relevance, and fulfillment scale. Having generated ₹80 crore in revenue since its 2023 launch, the brand is now targeting ₹100 crore in annual recurring revenue (ARR) by FY 2025-26.
Fronted by actor Mouni Roy, Sudathi’s flagship digital campaigns, #TyoharWaliSaree and #ShaadiSabkiHai, will roll out across major states and cities, timed around Rakhi, Diwali, and the wedding season. The campaigns will run across the brand’s app, social media channels, and vernacular creator networks.
To meet festive demand, Sudathi has activated three fulfillment centres with expansion planned into Delhi, Bengaluru, and Mumbai ahead of the Diwali peak. The brand has stocked over 3.5 lakh sarees between August and November and is targeting a 20% reduction in delivery times via regional logistics partnerships.
Sudathi is also investing in AI-driven demand forecasting, real-time inventory tracking, and warehouse automation to streamline supply chain operations. By partnering with leading 3PL providers, the company aims to strengthen nationwide reach and ensure faster festive deliveries.
At the heart of Sudathi’s offering is the 1-minute Ready-to-Wear Saree, designed for professionals and Gen Z consumers seeking convenience without losing tradition. It also pioneered Saree Saturday, introducing 100+ new styles weekly across silk, cotton, and georgette under ₹3,000.
The brand has crossed one million app downloads, with 70% of its customer base coming from Tier-2 and Tier-3 markets. Its weekly drop model has driven a 25% repeat customer rate, powered by discovery through influencers and creators.
Viren Lathiya, Co-founder of Sudathi, said, “Our goal is to make saree shopping culturally rooted and operationally seamless. Women outside metros want both tradition and speed, and we’re building our business around that demand.”
Differentiating itself from traditional ethnicwear players, Sudathi operates a customer-first, trend-driven ecosystem built on speed, affordability, and style. By partnering directly with manufacturers, the brand delivers quality sarees at competitive prices while maintaining agility with its just-in-time inventory system.
With festive and wedding demand peaking in Tier-2 India, Sudathi is doubling down on speed, local fashion intelligence, and affordability to sustain its growth—cementing its position as one of the most dynamic forces in the ethnic wear industry.
