57% of users rely on Instagram and 53% on Facebook to make financial decisions: Meta & IPSOS
Mumbai: A new study commissioned by Meta and conducted by IPSOS has revealed how digital platforms—particularly Meta’s ecosystem—are playing a ...
Sun Pharma’s Volini Launches Innovative ‘Uparna’ for Pandharpur Pilgrims
Mumbai: Sun Pharmaceutical Industries Limited (Sun Pharma), India’s No. 1 pharma company by revenues and prescriptions, has launched a purpose-driven ...
Why Marketing Funnels Don’t Work Anymore
Remember When Marketing Was Easy? It used to be simple. People saw your ad, visited your website, and bought your ...
Kaun Banega Crorepati marks 25 years with record 26-brand sponsorship line-up
Mumbai: Sony Entertainment Television’s landmark quiz show Kaun Banega Crorepati (KBC) Season 17 has returned with a powerful narrative under ...
Infectious Advertising names Divesh Mehta as AVP- Planning, and Kiran Salkar as Creative Director- Art
Mumbai: Infectious Advertising, an independent creative agency, has bolstered its senior leadership with the appointment of Divesh Mehta as Associate ...
The Best Brand Films Don’t Sell; They Connect: Titus Upputuru on Blurring Cinema and Advertising
An award-winning filmmaker and one of India’s most celebrated creative voices in advertising and cinema, Titus has built a career ...
Diwali remains the top influencer marketing season, with 42% of brands increasing spend: Sohail Qadri Khan, Kofluence
Kofluence, an Ad-Tech influencer marketing platform, earlier this year unveiled the latest edition of its flagship annual publication, Decoding Influence: ...
Havas Media Network India expands Uday Mohan’s role to oversee Havas Play, Elevates Prachi Narayan
Delhi: Havas Play India, the sports, entertainment, and content division of Havas Media Network India, has unveiled a major leadership ...
Flam brings Nothing Phone (3) to life in UAE with first-of-its-kind mixed rrality campaign
Mumbai: In a market crowded with new smartphone launches and conventional media noise, breaking through to Gen Z and millennial ...
Tata Tea Premium’s Desh Ki Chai celebrates Independence Day with AI-Driven ‘Desh Ka Garv – Pradesh Ki Kala’ campaign
New Delhi: Tata Tea Premium, the flagship tea brand from Tata Consumer Products, has launched the 2025 edition of its ...
