Mumbai: Omnicom Media (OM), an Omnicom Connected Capability, has been recognised in the COMvergence Final 2025 Global & Regional Billings Rankings as the world’s largest media management organisation, with total billings of $75.6 billion.
The report marks the first official confirmation of OM’s global billings scale following the integration of Omnicom Media Group and IPG Mediabrands after Omnicom’s acquisition of IPG in late November 2025.
According to COMvergence’s analysis of the combined entities, Omnicom Media accounted for 31% of global billings managed by the world’s major media groups at the close of 2025, leading second-ranked WPP by $11.8 billion and third-ranked Publicis by $13.2 billion.
Regionally, Omnicom Media climbed to the top position in North America with $35.9 billion in billings, outperforming Publicis Media by $3.9 billion, while also leading the U.S. market with $33.1 billion. In Latin America, the network closed the year with $2.3 billion in billings, approximately $500 million ahead of Havas Media Network.
The rankings also reflected the impact of major account wins and activations during 2025, including Amazon, Paramount and Volvo. In India, Omnicom Media further strengthened its portfolio with significant mandates from Tata Motors, Marico and OpenAI.
Commenting on the achievement, Florian Adamski, CEO of Omnicom Media, said, “The significance of these rankings isn’t simply that we’re the largest—it’s what that scale enables. When scale is connected through common capabilities, shared intelligence, and world-class talent, it becomes an advantage for clients. It gives us greater access to data, stronger partnerships with the world’s leading media and technology companies, more opportunities to invest in innovation, and more leverage to create better business outcomes.”
Adamski added, “The same is true for our people. Scale creates more opportunities to build careers across disciplines, markets and capabilities while working on some of the world’s most ambitious brands. That’s the real value of what we’ve built.”
Highlighting the Indian market opportunity, Kartik Sharma, CEO, Omnicom Media India, said, “In India, growth is no longer driven by size alone, but by the ability to turn data, culture and commerce into business outcomes. The strength of Omnicom Media lies in bringing together global scale and local intelligence. As Indian marketers continue to raise the bar on innovation and effectiveness, we are uniquely positioned to help them unlock growth at scale while remaining deeply connected to the nuances of one of the world’s most dynamic consumer markets.”
At the agency level, OMD retained its position as the world’s leading media agency network, managing $26.9 billion in billings globally. OMD also topped the rankings across North America and EMEA and emerged as the number one agency in more than one-third of the 49 markets covered in the report, including the U.S., Australia, Canada and Hong Kong.
Omnicom Media’s momentum has continued into 2026. According to COMvergence’s real-time dashboards tracking media new business performance, the company secured $2.5 billion in billings in the first six months of the year, including mandates from Delta, Dyson and IBM, with more than half representing incremental business wins.
In India, the integrated Omnicom Media proposition has also expanded its footprint in 2026, securing new business mandates worth more than INR 12,000 crore. Key additions include Amazon Music, AMFI and Netflix, further strengthening the organisation’s position in the country’s media and marketing ecosystem.
The COMvergence Final 2025 Global & Regional Billings Rankings evaluate media agency billings across 49 markets, representing approximately 96% of worldwide media investment.
