Mumbai: Abhishek D Shah, Founder of be positive 24 Innovation Design, has been appointed as an International Jury Member for Luum Awards 2026, one of the world’s leading festivals dedicated to recognising purpose-driven creativity and communication.
Established to celebrate ideas that generate meaningful social, environmental and humanitarian impact, the Luum Awards brings together an international panel of leaders from advertising agencies, brands and NGOs to evaluate work that demonstrates creativity as a catalyst for positive change.
The festival has distinguished itself as the world’s first zero-paper creative awards platform and complements its annual celebrations with volunteer-led initiatives supporting communities across the Global South.
With this appointment, Abhishek joins a distinguished global jury that has previously included senior creative leaders from organisations such as Ogilvy, VML, TBWA, Havas, Grey, Saatchi & Saatchi, BPG Group, LEGO and Tank, representing markets across Asia, Europe, Africa, North America and South America.
Commenting on the appointment, Abhishek D Shah said, “It feels great to be a part of a platform that doesn’t stop with recognising great creatives, but also supports great causes. We have won previously at Luum, and now, I’m delighted to be on the jury”.
The appointment further underscores India’s growing influence within the global creative ecosystem and reflects the international recognition earned by be positive 24 Innovation Design through its award-winning work that combines strategic thinking and creativity to deliver both business outcomes and broader societal impact.
The Luum Awards 2026 is scheduled to take place in Costa Rica in October 2026, bringing together global creative talent to spotlight ideas that create measurable positive change.
















