Gargi’s ‘Ultimate Cheat Code’ campaign turns mistakes into memorable moments

Mumbai: In a dramatic demonstration of the power of consolidation and strategic execution, JioStar—the merged streaming and broadcast entity formed ...

How Agentic AI changes the game of marketing and advertising

Paid media and performance marketing have long been the backbone of digital advertising, with platforms like Google and Meta offering ...

Cricket is essential to our India brand strategy, embodying a way of life: Unnikannan Gangadharan, HELL ENERGY DRINK

HELL ENERGY was founded in 2006. It is a Hungarian brand and says that it became Hungary’s market leader by ...

An effective IP needs authenticity, scalability, and multi-platform potential: Rajiv Lakshman, Infinitum Network Solutions

Infinitum Network Solutions is a global content network based in Hyderabad, India. The company says that it has carved a ...

Sarovar Hotels unveils ‘Happy Hills’ summer campaign to promote Hill Station Tourism

Gurugram: As summer sets in, Sarovar Hotels has unveiled its new seasonal campaign, ‘Happy Hills’, inviting Indian travellers to escape ...

Honoring India’s unsung heroes, Agni premieres on Zee Cinema on 20th April

Mumbai: When the flames rise, so do the heroes. This April, witness a story that blends heart-pounding thrill, edge-of-the-seat suspense, ...

RAKTDA names Vishal Bhatia as India Market Director

New Delhi: Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced the appointment of Vishal Bhatia as its India Market ...

Empuraan to stream in four languages on JioHotstar starting April 24