Who Is Killing India’s Smaller Broadcasters? The Unholy Alliance Actively Undermining TV’s Diversity
From measurement gaps and agency inertia to digital’s siren call and broadcasters missteps - an industry reckoning and a three‑point ...
Salesforce appoints Mankiran Chowhan Managing Director for India Sales and Distribution
Mumbai: Salesforce has announced the appointment of Mankiran Chowhan as Managing Director, Sales and Distribution, India, reaffirming its commitment to ...
Prasar Bharati’s WAVES OTT Unveils Subscription Plans: Platinum, Diamond, and Free Tier Offerings Introduced
New Delhi: Public broadcaster Prasar Bharati has officially announced the subscription pricing for its ambitious WAVES OTT platform, introducing three ...
Kevin Vaz named President of Indian Digital Media Industry Foundation
Mumbai: The Indian Digital Media Industry Foundation (IDMIF), a subsidiary of the Indian Broadcasting & Digital Foundation (IBDF), has announced ...
Gaurav Banerjee named Chairman of BARC India
Mumbai: The Broadcast Audience Research Council (BARC) India has announced the appointment of Gaurav Banerjee, Managing Director & Chief Executive ...
CCI Orders Consolidated Probe into Google’s AdTech Practices Amid Fresh ADIF Complaint
New Delhi: In a significant development for India’s digital advertising landscape, the Competition Commission of India (CCI) has ordered a ...
Zee Studios shines at 71st National Film Awards with 6 major wins
Mumbai: Zee Studios, the movies business vertical of ZEE Entertainment Enterprises Ltd. (ZEE), has once again brought pride to the ...
Wendy’s India rings in 5th Anniversary with bold campaigns and first-ever QSR party bus
Mumbai: Wendy’s India has hit the big 5, and she’s celebrating like only she can — with unapologetic sass, flame-grilled ...
Niva Bupa champions industry unity with ‘Friends in Protection’ message this Friendship Day
New Delhi: Niva Bupa Health Insurance marked Friendship Day with a unique, purpose-led gesture, celebrating camaraderie within the health insurance ...
AI is reshaping the agency model by putting power back in the brand’s hands: Nitin Mahajan, BrandBooster.ai
As media and marketing continue to evolve, one powerful intersection is emerging: AI and performance marketing. BrandBooster.ai is leading this ...
