Nester appoints Kunwarjeet Grover as Co-Founder and CBO

Mumbai: Criteo, the global platform connecting the commerce ecosystem, has announced that it is the first advertising technology partner integrating ...

Ashish Khazanchi, Anisha Iyer, Sabyasachi Mitter named Jury Chairpersons for MADDYS 2026; digital category revamped

Chennai: Advertising Club Madras has announced the opening of submissions for the 44th edition of MADDYS 2026 from 2nd March ...

Why the last mile of customer journey defines brand success

In today’s intensely competitive market, brands are increasingly investing resources into storytelling, media presence, digital engagement, and customer acquisition funnels. ...

When everybody shouts, the brand that whispers beautifully wins: Anand Karir, Boing Brandvertising

Boing proudly calls itself a small-sized big agency. Small in the sense that it is a boutique setup, with a ...

Infectious Advertising bags the integrated creative and digital mandate for BKT Tyres’ India business portfolio

Mumbai: Balkrishna Industries Limited (BKT), an Indian multinational tyre manufacturing company based in Mumbai, India, has appointed Infectious Advertising as ...

Sony Pictures Networks India partners with European Union for MasterChef India finale

Mumbai: Sony Pictures Networks India (SPNI) has announced a landmark association with the European Union for the finale week of ...

Medusa Beverages launches Holi campaign celebrating emotions through every colour

New Delhi: Medusa Beverages has unveiled its Holi campaign, ‘Mehsoos Kar, Har Rang’, shifting the narrative from how the festival ...

Tata AIA Life marks 25 years with hyperlocal campaign celebrating urban evolution