In 2025, Brands Will Prioritise Humanising Their Image and Building Emotional Connections Through Influencers
Mumbai: In 2025, brands will increasingly focus on humanising their image by using influencers to forge emotional bonds with audiences. ...
Importance of Influencer Marketing Grows in the B2B Space: WPP-Kantar Report
Mumbai: While influencer marketing has traditionally been dominated by B2C (business-to-consumer) campaigns, 2024 has seen a notable surge in B2B influencer ...
TVS Capital Funds Strengthens Board with Induction of Shyam Srinivasan, Subhasri Sriram, and Mithun Sacheti
Chennai: TVS Capital Funds (TCF), a prominent growth equity firm with a "Designed-for-India" ethos, today announced a reconstitution of its ...
Our marketing efforts focus on digital promotions, offline marketing, loyalty rewards, and curated events: Manoj Jain, Delta Corp
Deltin is an Indian brand in luxury gaming and hospitality, is owned by Delta Corp Ltd. (DCL), a publicly listed ...
Lessons in Leadership and Life: What I Learned from My Father, Yash Birla
Some lessons in life don’t come from classrooms, business schools, or boardrooms—they come from quietly observing the people who shape ...
Gowardhan Ghee partners Sony Marathi for Maharashtra culture celebration
Mumbai: Gowardhan Ghee, a flagship brand under Parag Milk Foods and a trusted name in premium dairy products, has announced ...
Amazon and Ogilvy unveil ‘From Everything Store to Everyday Store’ campaign to reflect new Brand Direction
Mumbai: In a strategic shift in its brand narrative, Amazon India has launched its latest campaign titled ‘From Everything Store ...
JBL and Warner Bros. Discovery Global Consumer Products India Announce a Power-Packed Collaboration to Celebrate the Release of DC Studios’ Epic New Film, “Superman”
Mumbai: JBL and Warner Bros. Discovery Global Consumer Products India announced a collaboration timed to the big screen debut of ...
FUJIFILM India launches ‘Find It Early, Fight It Early’ Breast Cancer Awareness CSR Campaign with Upasana Kamineni Konidela as Campaign Ambassador
Hyderabad: FUJIFILM India has announced the launch of its new CSR campaign, ‘Find It Early, Fight It Early’, aimed at ...
DoubleVerify unveils DV Authentic AdVantage to power Smarter Video Advertising
Mumbai: DoubleVerify, a software platform for media quality verification, ad performance optimization, and campaign outcome measurement, today announced the launch ...
