From Discounts to Differentiation: What’s Working in Consumer Durable Advertising
India is one of the most competitive and dynamic consumer durables markets—particularly when it comes to electronics. The Indian consumer ...
Fabian Cowan takes charge of DOOH at Connect Digital as Director
Mumbai: Connect Network Inc. has announced the appointment of Fabian Cowan as Director – Connect Digital, marking a pivotal move ...
Max the Stress Ball returns in hilarious new campaign by Income Insurance and BBH Singapore
Singapore: Max the Stress Ball is back—and he’s more unhinged than ever. In a bold and comedic twist, Income Insurance ...
Today’s consumer is driven less by quantity and more by brand soul: Dheeraj Bansal, Recode Studios
Recode Studios was founded with the vision of revolutionising the makeup industry by offering products that combine supreme quality with ...
Mayar Penkar Joins DB Corp as Chief Operating Officer – Corporate Sales
Mumbai: DB Corp Ltd, one of India’s leading media conglomerates, has announced the appointment of Mayar Penkar as Chief Operating ...
Govt Plans Fresh Guardrails for Television Rating Agencies – Opens Public Consultation Window
New Delhi: In a bid to strengthen credibility and governance in India's television viewership measurement system, the Ministry of Information and ...
Ugaoo launches a creator-first campaign ‘Anyone Can Plant’ for the monsoon
MUMBAI: Ugaoo, a home gardening company, is ringing in the monsoon with Anyone Can Plant, a creator-first campaign celebrating the ...
Ting conceptualises a campaign with Aditya Roy Kapur for Australian wellness brand Swisse
MUMBAI: ting, an India-based advertising agency known for its for its innovative and data-driven marketing solutions has launched its latest ...
ACI announces Jury for AFAA Changemakers for Good Awards 2025
Mumbai: The Advertising Council of India (ACI) has officially announced the jury panel for the second edition of the prestigious ...
Rishabh Pant signs as global ambassador for Good Game
New Delhi: In a bold step set to revolutionize the entertainment and gaming landscape, Good Game Group Inc. has announced ...
