IAS partners with Lyft Media for AI-driven third-party measurement for advertisers
New Delhi: Integral Ad Science, a global leader in media measurement and optimization, has announced a pioneering, first-to-market partnership with ...
Ananda Vikatan announces the 2024 Ananda Vikatan Cinema Awards to celebrate Tamil cinema’s soul
Mumbai: Ananda Vikatan has announced the upcoming edition of the Ananda Vikatan Cinema Awards 2024, one of the most awaited ...
LEGO India partners with quick-commerce platform Blinkit; New campaign celebrates the Promise of Play in Minutes
MUMBAI: This World Play Day 11 June 2025, LEGO India is looking to turn up the fun! In a partnership ...
Havas Media elevates Ramsai Panchapakesan, Binu Thomas, and Manish Sharma to Key Leadership Roles
New Delhi, June 12: Havas Media India has announced a series of senior leadership elevations across its investment and business ...
Summercool uses a diverse promotional strategy blending traditional and digital media effectively for wide outreach and impact: Ashutosh Gupta
In a competitive category Summercool Appliances uses Bollywood among other mediums to forge a stronger consumer connect. Bollywood actor Emraan ...
Influencer Marketing Is No Longer Just About ‘Who’ or ‘Where’—It’s About How
Mumbai: The India Influencer Marketing Report 2025 by WPP Media’s The Goat Agency, in collaboration with Kantar, has been launched—offering ...
92% of Indian Brands Scale Up Influencer Marketing as It Becomes a Core Marketing Pillar
Mumbai: In 2024, Indians spent nearly 50% of their mobile screen time browsing social media. While celebrities from the worlds ...
India First, India Today’s Trusted News Show, Targeted by Fake Video — Here’s the Truth
Mumbai: A misleading video circulating on social media falsely claims that Pakistan hacked India Today TV during a live broadcast ...
Criteo Reimagines the Future of Commerce with New Brand Direction
Mumbai: Criteo, the global commerce media platform, has unveiled a revitalized brand direction that underscores its commitment to reimagining the ...
ClanConnect Launches Industry-First Prepaid Model to Bridge ROI, Spend, and Speed Gaps in Influencer Marketing
New Delhi: ClanConnect, an AI-powered influencer marketing platform, has launched prepaid packages for brands, agencies, and businesses of all sizes. ...
