73% of Indian luxury customers have switched their preferred brand in the past five years: Accenture Report
Mumbai: A new report by Accenture has highlighted a growing shift in consumer behavior within the luxury sector, revealing that ...
Tag: Accenture
“AI Is Magical, Not Magic”: Accenture’s Neeraj Sharma Urges Marketers to Evolve from Attention to Emotion Economy
Chennai: Speaking at the 6th edition of Straight Talk – Brand Summit, organised by MediaNews4U, Neeraj Sharma, Managing Director and ...
Over half (56%) of active gen AI users in India consider the technology “a good friend”: Accenture research
Mumbai: Consumers in India are forging deep emotional connections with generative AI (gen AI), with over half of active users ...
Charting India Inc’s Sustainable Future – Business Today Unveils India’s Most Sustainable Companies 2025
Mumbai: India’s leading business news platform, Business Today Multiverse, is set to unveil the first edition of BT India’s Most ...
Accenture and Publicis Groupe prioritize acquiring digital and data-centric businesses to improve services: COMvergence
Mumbai: COMvergence has unveiled its much-anticipated Global Marcom Agency Acquisitions Benchmarking Study 2024, a comprehensive analysis that maps the evolving landscape ...
Hoonartek names Sunil Sharma as Chief Delivery Officer
New Delhi: Hoonartek, a leader in data, digital, and AI solutions, has appointed Sunil Sharma as Chief Delivery Officer (CDO). ...
HUL CEO Rohit Jawa to Lead Esteemed IndIAA Awards Jury
Mumbai: Rohit Jawa the Chief Executive Officer and Managing Director of Hindustan Unilever will Chair the distinguished jury panel to ...
Shruti Suneja elevated as Head – Client Servicing & Delivery at HT Digital Streams
Shruti Suneja has been promoted as Head of Client Servicing and Delivery at HT Digital Streams. She previously positioned as ...
Retail, consumer goods, and travel sectors can boost customer acquisition and revenue through generative AI: Accenture
Mumbai: Information overload is causing frequent basket abandonment in retail, consumer goods and travel purchases according to Accenture research. Retail, ...
Accenture debuts Media Thrive Index for media industry
Accenture has launched the Media Thrive Index to evaluate how reinvention strategies impact media and entertainment firms' financial and strategic ...
