Eroding consumer trust, the top concern for advertising on social media in 2023: IAS Report
Integral Ad Science released its 2023 Industry Pulse Report that found media experts called out declining consumer trust as a ...
Tag: Advertising
The ‘Average’ Indian Automobile Commercial
The night is dark, perhaps just before dawn. City lights abound, with the road a ribbon stippling across the landscape. ...
Ad volumes per match drop by 57pc during ICC T20 World Cup 2022: TAM Report
According to TAM Sports Report on ICC T20 World Cup 2022 Advertising, the amount of advertising during the final game ...
‘Only 31pc of India’s digital video audience estimated to be paying subscribers’
What are the evolving video trends in the Indian market and the factors fueling the growing video views? Within the ...
TV advertising to grow by 10.8 pc in 2022 and continue growing double digits: GroupM report
India advertising revenue growth forecast for 2022 is 15.8 pc, with that figure further accelerating to 16.8 pc in 2023, ...
Laadli Media and Advertising Awards for Gender Sensitivity 2022: Dentsu Webchutney wins Grand Prix for Tanishq
Nine compelling advertisements for their gender sensitivity were recognized at the National edition of the 12th Laadli Media & Advertising ...
Wunderman Thompson eyes growth across consumer journey; will not lose ‘creative bravery’ says CEO Jasani
“It’s been another year of bringing forth the agenda of being an integrated agency which talks about end to end ...
PCI pulls up Rajasthan CM for stopping the state govt ads to Rashtradoot
The Press Council of India (PCI) on Tuesday pulled up Rajasthan Chief Minister Ashok Gehlot for stopping the state government ...
Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia
As we approach the festive season, there is no escaping the shopping frenzy as well as the deals, discounts, and ...
Prime Video introduces advertising during live cricket with India-NZ series
Prime Video amps up the excitement around the India men’s tour of New Zealand beginning 18th November, with a series ...
