AVOD to overtake SVOD platforms: dentsu report
“Ad-funded video platforms are set to overtake subscription channels with time, as major streaming platforms are adding ad-funded tiers,” states ...
Tag: Advertising
How the Metaverse will Change the advertising industry
A revolutionised universe in computing, Metaverse is the next generation concept of the future of the internet transforming user experience ...
Indian TV viewers are receptive to ads in return for free content: report
81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according ...
Client expectations from agencies going to be very different: N Murali, The Hindu Group
“The face of the ad industry and media has changed beyond recognition in recent times. We see that the ad ...
ASCI and K&S Partners shine a light on brands’ unfair practices of using trademarks in defence of dishonest claims
ASCI and K&S Partners, have recently released a whitepaper titled “Misleading Advertisements and Trademarks - A Registration Conundrum.” This paper ...
Hindi News leads with more than 15 pc share of News genre’s Ad Volumes: TAM Report
According to TAM AdEx-Report for Advertising in News genre during Jan-Jun’22, ad volumes grew by 33 pc compared to Jan-Jun’20 ...
Our focus will be on growing tier 1 publisher reach in India: Pankaj Sharma, MGID
MGID is a global advertising platform which uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The ...
MIB advises News publishers, OTTs and TV channels to refrain from publishing online betting ads
The Ministry of I&B issued an advisory to publishers of news and current affairs content on digital media advising them ...
Awareness is Not Enough
As marketers, we're focused on the visibility drive to keep our brand awareness higher but is that the only purpose ...
RIP #DanWieden: How Indian adlanders paid tribute to the icon on social media
Dan Wieden, the legendary ad man and Co-founder and President of independent creative agency Wieden+Kennedy behind Nike’s ‘Just Do It’, ...
