CTV ad fraud surges; bot fraud up 69 pc in 2022: Report
Ad fraud continues to be a significant issue in CTV, especially for unprotected advertisers, according to the 2023 Global Insights ...
Tag: Advertising
IPL TV ratings fall 13 pc in week 5, lowest in this tournament
TV ratings for the Indian Premier League (IPL) have seen a significant fall in week 5 of its 16th edition. ...
Think Through: Is IPL’s TV viewership relevant to advertisers?
Mumbai: No doubt, the extensive measures initiated by Disney Star and JioCinema, the official broadcast and digital streaming partners of ...
FICCI Frames 2023: The future of advertising? Here to stay, say practitioners
‘The Future of Advertising’ – this provocative theme that seemed to suggest that the end of advertising was near met ...
Xiaomi MiAds appoints AVOW as its core agency in India
AVOW, a company specialises in mobile OEM on-device user acquisition, has been appointed by Xiaomi MiAds, a mobile Original Equipment ...
A few good men and women, please?
When I joined adland many aeons back, the atmosphere of the agency life was electric. Seriously creative, often chaotic, very ...
42pc drop in TV advertisers during first 29 matches of IPL 16: BARC data
According to the latest BARC data, the number of advertisers on TV has fallen by 42pc in the first 29 ...
Scripting the future, one film at a time
When ‘Should’ve Just Neflixed’ dropped towards the end of 2019, it was obvious that The Script Room held promise. It ...
McCann Worldgroup India brings home a Grand CLIO
At the CLIO Awards ceremony held on April 25th in New York, McCann Worldgroup India won a Grand CLIO in ...
Brands leverage purposeful routes to drive growth: WARC
WARC Creative has released a report to help companies improve the business impact of their creative marketing. The report examines ...
